The What, How and Why of TFP

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TFP (or time-for-print) is a term that is thrown around a lot in the entertainment & creative industries, it refers to arrangements often between photographers, stylists, hair and makeup artists and talent (models/actors), who exchange their time for good quality images to use in their portfolio, rather than for monetary compensation. In a true TFP shoot, no one involved will receive a commission or hourly rate.

As a parent, we know that your child’s wellbeing is paramount and that the idea of taking part in a TFP shoot with your up-and-coming little star may seem intimidating. But TFP work can be a wonderful opportunity! TFP shoots can be a great way to build your child’s portfolio and confidence in front of the camera, as well as build a network of valuable connections in the industry. Having said that, it is important to be selective with the TFP work you chose to take part in so that it truly benefits your child. It is one of the scariest things in the world to think your child may be taken advantage of, which is why we’ve created this simple list of “Dos” and “Don’ts” when it comes to TFP work for your child:

 

The Dos:                                                   

  • Be very clear with your expectations BEFORE agreeing to take part in the shoot.

Don’t assume anything. Make sure everyone involved is aware of your expectations by putting them in writing. When it comes to your child’s wellbeing it’s always best to have this in writing, rather than trying to arrange everything verbally.

 

  • Be a delight to work with

If everyone involved in the collaboration enjoys working with you and your child then, as well as building your child’s portfolio, you’ll also be building a professional reputation. We all know that positive word-of-mouth can be your biggest asset when trying to book jobs. Often times clients who book your child for a TFP shoot may go on to work on larger, commercial projects, so these connections can be invaluable.

 

  • Learn how to say NO

You should always be strategic with your child’s project choices. Never feel pressured to say yes just to be polite, if you don’t think the exchange will benefit your little star then don’t take part. Be selective and save your energy for the jobs that you and your child are truly passionate/excited about and that will add to your portfolio in a positive way. However, it is important to take advantage of as many opportunities as possible, as these building these experiences are what makes a great career.

 

  • Credit all involved when sharing TFP images

TFP shoots are all about experience and exposure, for all parties. Social media is a very powerful tool in the industry, so when sharing your child’s images on any platform, it is important to credit all people involved in the TFP shoot. This includes photographer/videographer, hair and makeup artist, stylist and agent.

 

The Don’ts:

  • Don’t cancel on short notice.

While your child is not getting paid, your professionalism is still on display and you have others that are counting on your involvement. Don’t commit to a TFP shoot unless you’re sure you can make it because if you pull out in the last minute you will likely jeopardise the whole shoot. It’s safe to say that those involved won’t be recommending you to any of their friends in the industry or wanting to work with you again if this happens. In the same light, if you are punctual and professional, you will be top of the list!

 

  • Don’t sell TFP images.

If you are presented with the opportunity to make money from the images you acquire from a TFP shoot make sure you get permission from everyone involved in the project and be prepared to share the profits.

 

Remember, when it comes to TFP work the experience and exposure your child can achieve by taking part can far outweigh the lack of compensation for that single project and can even result in a number of paid jobs! At Bettina Management we are here to help you every step of the way and want to see your child succeed just as much as you do. So don’t be afraid of TFP; think of it as an incredible opportunity that is a stepping-stone to getting your child the experience, exposure and connections required to thrive in the industry.

Bettina Stories; Miika Schmidhuber

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Having your young baby working in the industry modelling for catalogues and TV work can be fun, challenging and at times a bit of a whirlwind.

Little Miika joined us when she was just 4 months old, and has been a little star from the beginning. Clients were captivated by her gorgeous eyes and flawless temperament, and her work has been plastered across in-store billboards and online campaigns. We spoke with Miika’s mum recently about her experience working with her baby in the industry, and why she decided to join the industry in the first place.

Age: 1yr

Signed: 2015

Clients: Pure Baby, Britax, Australian Country Spinners

screen-shot-2016-08-10-at-9-37-31-amWhy did you decide to join Miika up to an agency?

She always received a lot of attention as a newborn. So we thought why not? Let’s see if she gets any work and just for a bit of fun

What made you choose Bettina Management?

From sending through Miika’s application to the really informative interview process, the service was really amazing, very friendly and thorough.

What was it like taking her to her first casting?

It was quite nerve-wracking as we weren’t sure what to expect, but she loved it so it was overall a great experience.

What is it like seeing Miika in print?

purebaby_campaign_d2_shot09_0587-copyIt makes me very proud to see her face out there!

What is your favourite job that Miika has done?

Her latest job which was the Pure Baby summer campaign, they were gorgeous images.

Do you have any advice for parents with young babies wanting to get into the industry?

Give it a go! You never know what might happen so it is worth a shot

Watch her interview here:

Bettina Stories; A Parent’s Perspective

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Kellie is the mother of two lovely twin girls, Chelsea and Chloe, who have been with us for 6 years! She has spent years driving them to and from castings and jobs, helping them in and out of wardrobe changes, coordinating school, extra curricular activities and bookings for Target, Kmart and many more!

We sat down with her recently to have a chat about her perspective on having her kids working in the industry and any tips she has for parents who are just starting out!

 

What did you look for when deciding on an agency for the girls?

We were looking for somewhere that was trustworthy and somewhere where the children could have fun and be respected.

 

How long have the girls been working in the industry? Why have you have kept for this length of time?

The girls have been working for about 6 years, we kept going because they’ve had constant jobs and work along the way so while that’s happening and they’re having fun we thought why not keep going and enjoy the ride.

 

What do you find challenging about having your children working in the industry?

Sometimes it’s a little bit difficult having twins, especially because they’re not identical. Sometimes one twin might get more work than the other, so it is a juggling act that we deal with. But we’re pretty realistic with that, and we understand that its the client who’s picking the talent.

 

What is it like seeing your children on TV and in print?

It definitely makes me proud to see my girls in campaigns on TV or in print. But the fact that they’re enjoying it and having fun is the best part.

 

In what ways has working in the industry impacted Chelsea and Chloe in their life?

Working in the industry has had a positive impact on their lives, its helped them become more confident, everywhere they go they have a smile!

 

Do you have any tips for new parents entering the industry?

Keep it simple! Be on time, listen to instructions and most of all have fun.

 

Watch her interview here:

Why do I need an agent?

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The entertainment industry is one of the largest industries in Australia, and arguably the world. It is a busy, fast-paced and ever-changing industry which can be difficult to navigate for even the most seasoned professional.

While it is definitely possible to operate as a freelancer and handle all aspects of your or your child’s role as an actor or model in this industry, there are some very important factors that you should consider when deciding whether you need an agent or not, especially when it comes to your children’s career.

 

What does an agent do?

Your agent operates as the bridge between ‘talent’ and ‘client’. The client being those who require talent for their upcoming projects, whether it be a feature film, television commercial or photographic shoot. Clients may be casting agents, production houses, advertising agencies or photographers/companies themselves. The talent is YOU!

An agent’s job is to not only represent the talent, but to keep positive working relationships with clients so they keep coming back to book talent. A lot of work goes on behind the scenes with clients before agent’s get in contact with the talent themselves. Agents receive briefs daily from clients for upcoming projects, their job is to submit all their suitable talent for consideration and to coordinate castings and/or auditions as needed.

A children’s agent also needs to work with clients to ensure they have the appropriate permits (depending on the state) to be working with children and that they are aware of the guidelines they need to abide by. New clients are always vetted prior to the agent submitting talent.

Once talent have been confirmed by the client, the agent will organise forms to be filled out by the client and parent, and will pass on all relevant details to the talent for the shoot.

Agents are also responsible for negotiating rates, invoicing clients and paying talent.

 

Why is an agent important?

Your agent is your child’s ‘gatekeeper’ to the industry. They have direct contacts with clients and are able to promote your child to their client base. Many clients will only source their talent through talent agents. Agents are also there to ensure that your child is safe on set and at castings, by only working with vetted clients.

Agents are always there to provide support and assistance to talent, especially when they are new to the industry.

Bettina Stories; Achok Majak

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It’s not every day that you get to fly to another city and shoot along side an international model. But our Achok was lucky enough to have this experience of a life time!

They casted across three cities to find the perfect girl for this role, and they found that perfect girl in Achok! Achok was cast to play the role of a young Yaya Deng in the Westfield ‘Own Your Story’ campaign. Achok and her mum were flown to Sydney for the shoot and Achok’s images were plastered on billboards across Australia.

We sat down with Achok and her mum recently to have a chat about their experience.

Age: 10yrs

Signed: 2015

Clients: Westfield

 

Achok

westfieldHow long have you been with the agency?

I have been with the agency since November last year

What was your first job?

My first job was for the Westfield ‘Own Your Story’ TV commercial

What was it like going to your first casting?

I was excited for my first casting, it was a lot of fun.

How did you feel when you were told that you booked the job?

I was happy – and excited that I also got to go to Sydney with my mum.

What was the best part of working on set?

The best part about working on set was getting to meet everyone, especially Yaya Deng, she gave me a lot of advice and motivated me not to be nervous or shy.

What things did you find difficult or challenging on set?

It was a long day but it was fun so it wasn’t too bad.

 

Nyanak

Why did you decide to join Achok up to an agency?

She always wanted to model, so last year we decided to give it a go.

What was it like taking her to her first casting?

I was nervous but I was very excited for her.

What is the best part of seeing Achok working on set?

I always thought she was a shy girl, but when she got on set she wasn’t shy at all. So that was the best part, seeing a side in her I hadn’t seen before.

 

Watch their interview here:

Bettina Stories; Partington family

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There aren’t many industries where you can work together as a whole family!

Stacey began her career in the industry as a professional dancer, from there she began to book small modelling and acting jobs. She then introduced her husband Brad to the industry, and now he gets more work than she does!

When they had their daughter Kendall (now 2yo), they thought why not get her involved as well? Now the whole family gets to work together! We had a chat with them recently about their experience working as a family.

How did you start out in the industry?

Stacey: I’ve been a professional dancer for over 20 years, and through my experiences, I was offered a lot of work in the industry. It’s been really exciting and I’ve worked on some great projects. I then introduced my husband Brad into the industry, and now he gets more work than I do!IMG_2701

What made you decide to also pursue modelling with Kendall? 

Brad: When decided to get Kendall into modelling because she’s got a really outgoing personality, she loves entertaining from a young age, she’s always trying to make people laugh so we thought we would give it a go and see how she gets on.

What is the best part of working as a family in the industry?

Stacey: The best part about working as a family in the industry is doing something that you’re passionate about and getting to share that experience with your loved ones, and being able to spend more quality time with them.

What made you choose Bettina Management?

Brad: There’s so many agencies out there to choose from, but going through Bettina’s we felt really comfortable, the agency has a lot of great clients and a great reputation, so that made the decision quite easy.

Do you have any tips for new families entering the industry?

Stacey: Just have fun – that’s the most important part! Working with your family should be enjoyable.

Watch their interview here:

Bettina Stories; Sachin Warnasuriya

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The only thing more exciting for a young star than getting booked for your first job, is seeing yourself on TV!

Sachin was lucky enough to be booked for a huge TVC for Australian Super as his first job, making it through the casting and two rounds of callbacks, as well as learning multiple sets of lines before the big day. He made us so proud, receiving lovely feedback from the director – no one knew it was his first big role!

His mum, Saku, recently told us about her experience, and how overjoyed she was to see her son on TV for the first time. She also told us how Sachin has turned into a little celebrity, being stopped everywhere they go!

Age: 10yrs

Signed: 2015

Clients: Australian Super, Museum Victoria, Childhoods End TVS, ABC3

Sachin

How long have you been with the agency?

I’ve been modelling with Bettina for about 9 months.

What was your first job?

My first job was for an Australian Super TV commercial

IMG_0935What was it like going to your first casting?

I was excited but a little bit nervous

How did you feel when you were told that you booked the job?

When mum told me – I was so happy and proud of myself

What things did you find difficult or challenging on set?

Remembering my lines was hard, but everyone made me feel comfortable and I got it in the end

 

Saku

Why did you decide to join Sachin up to an agency?

Sachin and my other son, Senith, worked as extras on a TV series. We asked other parents on set which agency they were with and most were from Bettina, so we thought we would give them a try.

What was it like taking him to his first casting?

I was very nervous, but I knew he would do well!

Has Sachin been noticed out and about since he was on TV?

Yes! We were at a restaurant recently and the girl there said “Oh I have seen you on TV! Its lovely to meet you”. We were also at the medical centre and the receptionist said us “I recognise this boy, you must be on TV!”. Our friends and family have also all contacted us when they saw Sachin on TV, its very exciting for the whole family.

What do you find challenging about having Sachin working in the industry?

Working around our own schedules can be difficult, but the benefits make it worth it.

What is it like seeing Sachin on TV?

I was so proud, I couldn’t believe that was my son!

 

Watch interview here:

Bettina Stories; Chelsea & Chloe Hall

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Working with your sister isn’t on the top of everyone’s list of fun things to do, but these girls definitely make it work!

Non-identical twin sisters, Chloe & Chelsea, joined us in 2010. The bookings were slow to come in but once they did, they never stopped! The girls have taken on every job with a wide smile and a go-for-it attitude and the continue to make us proud every time they step in front of a client. As a family, the Hall’s have been everything an agent could dream of, committed, passionate and flexible!

Age: 14yrs

Signed: 2010

Clients: Target, Kmart, Myer, Moose Toys, Russell Athletics, Aldi, Lincraft, Mattel Barbie, DPI Property Developers, Bayside Shopping Centre

 

How long have you been with the agency?

Chelsea: I’ve been with the agency for 6 years, so since I was 7 years old.

 

What made you want to get into modelling?

Chloe: I wanted to get into modelling because I’ve always wanted to see myself in a catalogue

 

What was it like going to your first casting?

Chelsea: I was really nervous going to my first casting but I was excited at the same time!

 

What do your friends say when they see you in catalogues or on TV?

Chloe: When my friends see me in a catalogue they say “OMG are you famous?”

 

What is the best part of working with your sister?

Chloe: It makes it easier because I know her which makes it more comfortable and we have a lot of fun on set

 

What things have you learnt from working in the modelling industry?

Chelsea: I’ve learnt to be friendly to everyone, be happy and be confident

Chloe: I’ve learnt that you just have to be yourself, don’t be shy when you walk through the door, just smile and have fun!

 

Watch their interview here:

Bettina Stories; Hollie Macdonald

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Being the mother or father of a mini-model can be fun, challenging, daunting and exciting all at the same time! As it is so important for the little ones to feel at their best so they can perform well – it is often up to the parent or guardian to keep it all together, with a smile! Screen Shot 2015-11-12 at 3.12.36 pm

Debra is the mum of one of our brightest stars & Seed Kids regular, Hollie, and she is certainly experienced in all aspects of the children’s modelling industry now, but she recently gave us an insight on what the journey has been like from her perspective.

Age: 4yrs

Signed: 2014

Clients: Seed Kids, Pure Baby Organic

What was it like taking Hollie to her first casting?

Taking Hollie to her first casting, for me personally was actually quite nerve racking! But when we got there, we found it was all fine and everyone was quite relaxed.

 

Screen Shot 2015-11-12 at 3.12.29 pmWhat did you look for when deciding on an agency for Hollie?

We were looking for an agency that would treat Hollie with respect, and put her out there to get as much work as possible.

 

What is the best part of seeing Hollie work on set?

The best part is seeing the enjoyment she gets out of it. She’s very happy on set and everybody loves her! She doesn’t even know she’s getting paid for it….

 

What is it like see Hollie in catalogues?

Seeing her photographs in the catalogues makes us very proud actually. It makes us very very happy!

Watch her interview here:

Bettina Stories; Harry Durand

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It’s not often that a 13-year-old already has nearly 10 years experience working in a particular industry, but it is certainly the case with our Harry!

Harry joined us when he was 4 years old, he was a cheeky and adorable little boy whose infectious smile won our clients over instantly. At 13 years old he still has that same smile, but has grown up into an intelligent, humble and mature young man!

We recently sat down with him to have a chat about his experience working in the entertainment industry and what he hopes for the future.

Age: 13yrs

Signed: 2007

Clients: Target (print & TV), Just Jeans, Myer, Westfield, Bardot, Dimmeys, Russell Athletics, Emirates Spring Racing Carnival, Lincraft, Offspring TVS, Bossini, Loreal Fashion Week, Childhoods End TVS, The Entertainment Book and many more!

 

Harry Durand_Target_Nov15(3)How long have you been with the agency?

I’ve been with the agency since I was 4 years old, so nine years!

 

What was your first job?

My first job was working for Westfield, it was a massive catwalk with a lot of kids

 

What has been your favourite job so far?

My favourite job so far was working as the Emirates Ambassador at the Spring Racing Carnival because I got to miss three days of school, which was awesome! I got to go to Fashions on the Field and my family were also featured in the newspaper for that which was pretty exciting.

 

Harry - Just Jeans 4What is your dream job?

I definitely want to get into more acting roles now, so would love to start doing some TV work.

 

What things have you learnt from working in the modelling industry?

I’ve learnt to be confident, because if you’re confident you’re obviously going to get a good shot and most likely to be chosen for a catalogue.

 

Do you have any tips for new kids entering the industry?

You have to be passionate in everything you do, and be happy while you’re doing it! That’s the most important thing.