Why can’t any agency guarantee work?

Sometimes as a new parent to the industry, it can be hard to understand why no agency can guarantee work for you.. no matter how cute your child is!

It’s important to understand that the ‘role’ of an agent is to be just that – your agent. We don’t operate as a marketing or advertising company and by all means aren’t telepathic/magical beings/fortune tellers and cannot see into the future or the minds of our clients (as much as we would love to be able to do all of these things)!

It’s sometimes easy to think of it as similar to the way a real estate agent works. Basically, a real estate agent will put your house up for sale and market the house to the best of their ability – yet can’t promise that someone will buy it. (They can’t predict the future either! Boo). What they can do however, is use their expertise and experience to gain insightful knowledge to learn what works, what doesn’t and how to be the best of their kind. We do this too.

The client occupies all decision making about choosing the ‘right’ person for the job to represent their company. ‘Right’ could mean a few things: exceptional at cartwheeling/martial arts/ice skating/surf lifesaving/diver/tennis player etc., looks undoubtedly similar to the parent or sibling role that has already been filled, has amazing red hair, missing two front teeth, Sri Lankan, a 10 month baby that can walk, a 12 month baby that can’t yet walk.. you get the idea! Other times, it is simply ‘Could we please see a brunette size 0 boy’! or ‘Could we please see 12 year old Chinese girls’..  It is important to know that for a lot of the time, it is never as simple as just being photogenic.

Every child is wonderfully unique and the process of receiving/ not receiving jobs should never be taken to heart. The industry is unpredictable but exciting. It’ll bore you when it’s slow but whip you out of your chair when it’s fast, and most importantly; intended to be fun for all involved.

Castings 101


We are generally given very little notice for castings/auditions. Clients will usually request talent to come in the next day or even the same day! If your child is selected by a client for a casting, we will be in contact straight away. Please be sure to respond as soon as you can, we often require confirmation by the end of the day.


  1. We will EMAIL you with all of the details of the casting including what the campaign is for, what role they are auditioning for as well as the date, time, location and any additional requirements such as wardrobe or scripts. Please be sure to read all details and attachments carefully before confirming whether your child will be attending the casting. It is particularly important to check ALL dates for the casting/audition, callbacks, wardrobe fittings and shoot to make sure your child will be available if they progress to the next stage.
  2. We will follow up with a TEXT MESSAGE straight away to prompt you to check your email.

Please check your email and respond back to let us know whether or not your child will be attending.

  1. If we don’t hear from you, we will follow up with ONE MORE TEXT MESSAGE and/or a PHONE CALL. We must inform the client whether or not the requested talent will be attending, so please reply either way. Even if you can’t attend.

Our Castings Department have dedicated text message phone numbers so be sure to save them in your phone so you can easily identify when we are trying to get in touch with you.

*Please note these numbers are a web-sms service so cannot receive calls, please only use them to reply to casting requests. Any other enquiries must be directed to the general agency phone number 1300 888 611. Our castings department is an extremely busy place so it is important to keep communication streamlined.

Please treat all casting correspondence with a sense of urgency. We need to get back to the client as soon as possible with the confirmed talent. If we do not hear back from you within the required time frame we will have to let the client know you are unavailable. Unless we hear back from you within the required timeframe we will have to let the client know you are unavailable. Generally, casting times are not flexible but if you are unable to make the requested time please let us know ASAP and we will contact the client to see if a time change is possible. Please note that the date of the casting cannot be changed.

It is your responsibility to ensure that you read all relevant information about the casting – the email casting notification contains all the information you need for your casting. We coordinate hundreds of castings every month so we know exactly what you need to know and provide all of this to you upfront. If you haven’t received the casting notification email for any reason, it is your responsibility to let us know. It is also not a plausible excuse if you fail to attend the casting based on the premise that you didn’t receive the details.

If you cannot make a casting due to illness/ changed circumstances you will need to let us know immediately. Your child will not be penalised for this as we understand these things happen, but it is best if we can let the client know ASAP in case they would like to see another talent in their place.

Make sure you take note of any wardrobe requirements if there is nothing specific then neat/casual clothes is perfect.

Please refresh your memory with our blog post on First Casting Jitters to help with preparation once your casting has been confirmed! You can also read the Castings Guide attached to your casting notification email and watch our Youtube videos for more tips and tricks.



We have looked at what happens before a casting, now let’s look at what happens during the casting.

We have gathered a few important guidelines for you to follow so you can maximise your chances of making the best impression possible.

Our Regional Casting Manager, Brodie, shares her wise words and important tips:

‘Punctuality is key. You have to be careful not to be too early, but you most certainly can’t be late! Five minutes is early enough, there will usually be lots of kids attending the casting so the less crowded the better. Be prepared with scripts for acting auditions and be sure to practice prior to the casting and again in the car on the way there.

If your child is at an appropriate age (around school age, 6-7 years old) encourage them to go into the casting room alone when they are called. This will display confidence, leadership and the capability to be separated from Mum or Dad for a short period of time and will give the client assurance that if picked for the job, they will be happy and at ease to do it. In saying that, by all means if you are not comfortable with your child going in on their own to read their script or meet with the client, do go in but be sure to try and stand at the back of the room so as not to probe your child with their lines.

One of the other things I love the kids to do is to introduce themselves. A simple ‘Hello, my name is _____ and I’m from Bettina Management’ again demonstrates a high level of confidence with just a simple sentence. It is also really nice to thank the casting directors when you leave, try to remember to call them by their name (especially for the older kids).

Lastly, stay away from the temptation of school uniform as much as possible! If your casting is after school, take a spare change of clothes and get changed in the car beforehand – neat and casual is a must, unless specified otherwise when relaying casting details. Even if you have to give your shoes a bit of a scrub and your hair a bit of a brush, your neat appearance will make all the difference!’

Thanks Brodie!

So, let’s summarise:

– Punctuality

– Manners

– Confidence/Preparation

– Neat appearance

Also bear in mind, your presence at a casting will reflect on us as an agency and we have a lot of trust in our talent to help us maintain our strong ties with our clients. If you have any questions at all pertaining to a casting, we are always happy to help. Remember, preparation and punctuality is key!

Watch this video to get an idea of what a typical modelling casting will look like:




Once the excitement of the casting is over, a waiting period will commence. Patience is a virtue – that we need to have too! Clients can sometimes take days or weeks to call back to select the children they would like to use, or sometimes they simply call back straight after the casting. Unfortunately there are no designated time frames where we can say ‘it always takes 3 days’ or ‘you will definitely hear tomorrow’, because all production companies and clients have their own time schedule to work towards, and these vary. Some are pressed for time to meet deadlines, whilst others are planning well in advance. However, there are times when a client will let us know when the shoot is scheduled for, and in these cases we have a rough idea as to when we would be expecting a call. Especially if we have had to check your availability for shoot dates prior to attending the casting!

Remember, we will only be in contact if your child is selected to proceed to a callback or booking. Unfortunately, no news is not good news in this industry.


Why we can’t promise to call you

Castings are an ongoing process, and we often have up to 20 campaigns on the go at any one time, we have many children attending castings and unfortunately we do not physically have the manpower in the office to call each and every parent to let them know that their child was not successful. Also, in light of the above detailed ‘waiting’ period – we do not jump the gun if we haven’t heard back from the client in a week and assume that your child hasn’t been selected, so we don’t call to tell you ‘we still haven’t heard anything yet.’ Rest assured, if your child is selected you will be the first to know!


On not getting the job

Don’t be disheartened, not everyone can get the job! That’s the whole point of a casting – to meet everyone in person and assess who would be the best fit for the product or campaign. There is a lot more that goes into it than what meets the eye! Attending a casting or audition will help you to gain practice and an understanding of how everything works while building on your experience.


On getting the job

Congratulations! Whether it be your first job or your seventh, that rush of excitement is still the same. Be proud of yourself! You must have impressed the client on the day and can now relax and look forward to being featured in a catalogue or commercial – and get paid for it!

Booking process

The booking process will begin as soon as we have the confirmed date of the shoot. Depending on which state you live in and what age your child is, will depend on the relevant forms you will need to fill out. The day before a shoot we receive a ‘call sheet’ which will outline the times and location for the following day. More often than not, this will arrive in our inbox closer to the end of the day than the start! We do contact you as soon as we have the information, we will never purposely keep you in the dark with information you need to know so hang in there!


And when all the hard work is over….?

Flashback Friday!

Another Flashback Friday for some of our longest standing members!
Between them, Harry, Georgie and Emmaline have worked for campaigns such as Moose Toys, Target, Myer, Smith Family, L’Oreal Fashion Shows, Bossini, Bardot, Russell Athletics and Lincraft!
Again, a big thank you to the parents for being a huge help over the years, now for our favourite part – the flashback photos!
Harry 2007 – current
Georgie 2009-current


Emmaline 2006 – current (7 years of membership, wow!)

Open Casting Calls on Facebook

Just a quick post to remind everyone the reasons that we post status updates requesting non-members for castings in what we call an ‘open casting call’.

The main purpose of an open casting call on Facebook is to reach an audience of talent that we do not already represent. Sometimes we receive briefs from clients that request ages and categories that we can not fulfill from our talent pool such as parents, grandparents and newborn babies (we represent talent from 5 months of age). We find that Facebook is a great way to meet our client’s needs while also giving someone an exciting opportunity.
An example of an open casting call will look like this:
So from this instance, you can see that not only are we looking for talent in a state where we do not represent any talent; Adelaide, but we are also needing newborns AND parents.
Another situation where we would post a request on Facebook is if we are after a very particular and specific skill or ability which is not stated on any current members’ profiles, or only on a few profiles and we want to ensure no-one misses out if they newly have the skill or failed to list it.
Here is an example:
In this instance, we wanted to ensure that we have covered all of our bases in submitting Spanish speaking children to the client. These types of posts are for members only and the distinction is clear with the post addressing ‘Melbourne members’ as opposed to ‘Attention any Adelaide families!’
Lastly, many thanks for all of your ongoing help with open casting calls and please contact us if any of the above is unclear XX

A Communication Guide

Hi all,

Please refer to this table for any contact you need to make with our office!

Hopefully it is helpful in terms of direct contact.

Contact details:

Department Email Contact Number
Accounts accounts@bettina.com.au 1300 888 611
Aspire Entertainment (VIC) info@aspireentertainment.com.au 1300 658 012
Attitude Studios orders@attitudestudios.com.au 1300 662 674
AT2 shaye@at2.com.au 1300 8527 8478
Castings feedback bookings@bettina.com.au 1300 888 611
Classes (NSW, QLD,WA) amg@bettina.com.au 1300 888 611
Membership Enquiries enrolments@bettina.com.au 1300 888 611
Rewards Card sherryn@clublifestyle.com.au 03 9417 9000
Social Media selby@bettina.com.au 1300 888 611

Who to contact when?

Accounts: Clarification on membership payments or anything financial

Aspire Entertainment: Booking courses or for further information

Attitude Studios:  To order additional photographs or to follow up pre purchased orders

AT2: Enquiries about online profile, making amendments to details (you can also contact the Bettina office in regards to this on 1300 888 611)

Castings: Ask for the castings department regarding job payments

Classes: If you are in NSW, QLD or WA and are in need of your complimentary classes, it is your responsibility to contact us to book them in. Classes are run quarterly on set dates, if you are unable to make a date you will be placed on a waiting list and be contacted for the next round, to enquire about dates or to book.

Membership Enquiries: Enquiries regarding your child’s profile including progress, updating details or general membership queries

Rewards Card: Enquiries about rewards card details or to follow up replacement cards

Social Media: If you have any questions about open casting calls posted on Facebook, any job listings posted, questions or ideas for the blog, behind the scene shots or unpaid job images to be posted.

A Fool Proof Guide to AT2

A Fool Proof Guide to AT2

Part 1 of 3

The Basics

AT2 is an integral part of the casting/entertainment industry and Bettina membership alike.
This is the start of a 3 part series to guide you through all the ins and outs of AT2.
Let’s start with the basics, sometimes even the initial step of logging in can seem harder than necessary if you haven’t received your log in details. Let’s clarify why – firstly, you should receive an email sent to you directly by AT2 with your log in details. Depending on individual privacy settings, this email could automatically be delivered to the ‘Junk’ folder due to the fact that the email is not from an individual person, but rather ‘AT2’ as a name.
If you fail to receive this in accordance with the time frame set out by us initially, do call the office and we can organise for them to be delivered to you ASAP!
The link you need to go to is – https://app.at2casting.com/au/login
Once here, enter your log in details, then you will see the screen below (surname has been omitted for privacy):
Let’s take a closer look at the top row of tabs:
The most important tabs you will need to use will be ‘My Profile’, ‘Brief Inbox’ and ‘Messages’.
The ‘My Profile’ tab is where you go to maintain all personal details about your child.
The ‘Brief Inbox’ tab is where you go to find any invitation to participate in unpaid work. When you click this tab you will then need to click the tab ‘iCast Briefs’ (as shown below):
The reason that you don’t stay in the tab ‘Briefs from Agent’ is because we will never offer you or alert you to paid work or castings through AT2. Our first point of contact is a phone call, then text, then email.
Through ‘iCast Briefs’, you will receive notices and inbox messages from independent producers, boutique clothing labels, student films and more. IF you are interested in participating further you will need to coordinate all communication with them via the messaging system which can be accessed via the tab ‘Message.’
Check all communication regularly! Even missing out on something one or two days late can mean that the opportunity is no longer available… which is no fun.

Part 2 of 3

The Essentials

Now that we have The Basics covered, it’s time to take a deeper look at some other aspects of AT2.


Updating your child’s clothing size in AT2 is highly important, this ensures that they are being submitted for the right jobs in their categories.  We won’t know it has changed unless you tell us! And we know how fast theses things can happen, kids grow.. all the time!
In order to change the clothing size click on the tab ‘Profile’ and then where the tab says ‘View | Edit’ press ‘Edit’. The screen should look like this:
To get to clothing size, scroll down! Look at the arrow below for where you need to change the shoe and clothing size:
It is also beneficial to call us and let us know too, so we can alter it on our internal database.
With our package on AT2 – you have the option to upload 10 additional photographs of your choice.
Before we learn how to upload the images, let’s make sure they are in the right format first!
> It’s much easier if the image is formatted to a ‘JPEG.’ file If it is not already in a JPEG, go to the photograph where you have it stored and press ‘Save As.’ Underneath the ‘File Name’ there will be a drop down box for ‘Save as type’ as shown below. Simply make sure the ‘JPEG’ option is selected.
Now for the fun part. Follow the instructions to upload a photo:
1. Click the ‘Photos’ tab.
2. Where it says ‘View | Edit’, click ‘Edit’.
3. The screen will then look like this:

4. When you click ‘Add New Image’ this screen will pop up:

5. Click ‘Add Files’ and find the photograph/s you are wishing to upload. You are able to upload more than one at a time which is handy and saves time!

6. After the photo uploads, the next screen will show the images one by one and have a button that says ‘Auto Crop & Resize’ – click that button, then press ‘Submit & Finish’. All done!
NB. If you have wish to change the default picture at any time throughout the membership, please let us know first. Sometimes, if a parent puts up a photograph that is not suitable for our clients as a default without alerting us, we will not be able to submit the photograph forward to the client.
Similar to the extra photographs, even if not serving the purpose of a default photo per se, the photographs can and will still be looked at by clients and casting directors alike. Some photos that look great on the fridge may not be appropriate for AT2! They should still retain an element of professionalism, despite being taken at home for fun.
Below are a few examples of appropriate and inappropriate photos for AT2.
Here are some good examples:

In these gorgeous photos we can see the child’s face front on, we can see his unique features i.e. blue eyes, shape of face (nose, mouth) and also, with the first photo – a bit of personality!

Note the below photograph too:

It can be easy to simply stand your child in front of a wall in the house as naturally as possible and get them to show you a big smile. The clients need to see exactly what your child looks like in an everyday situation. We don’t encourage fanciness and frills, clients are searching for cute and happy kids.
Now for some inappropriate examples:

Despite the undoubted cuteness that radiates from each of the above photograph, things such as food, baths, not looking at the camera, being too far away and hiding the face with a hat are features that aren’t ideal to be presented to the client. Also, for the older kids self taken images ‘selfies’ aren’t necessarily appropriate either, but please check with one of the staff first.

We are always available should you require further assistance with AT2! You can email info@bettina.com.au with any images for us to check.

Part 3 of 3

The Nitty Gritty

This last section on our guide to AT2 will focus on the Video and Resume features that are available. The most commonly asked question about these features is ‘Are they necessary?’ There are certainly uses for both of them, regardless of experience. The more information the better!

Luckily with our AT2 package, the video function is accessible to us all. The video could contain a few things:
1. The most common video is a ‘Showreel’. A Showreel is a collection of featured work and is always requested in the adult acting world. If your child has a few TV commercials or featured work examples under their belt, collate the clips together to create a visual example of all recent jobs. If your child has completed one TV commercial (or video clip, featured in TV series, background of TV series, extra in film etc.) simply show a video of just that experience.
2. If your child hasn’t received any work, the video could be one of a dance concert, school concert, musical production performance or something similar that demonstrates skills and abilities.
3. With the absence of both of the above, it is acceptable and often helpful to upload a video of your child talking to the camera or playing/laughing/moving so that clients can visualise outside of the limits of a photo to gauge interaction skills.
Uploading a video is similar to uploading a photograph (please refer to Part 2). Simply go to the ‘Video’ tab > press ‘Edit’ > and upload your video.
Once it is uploaded – your child’s profile will look like this:
Sorcha has uploaded a video of her acting at home to display her skills:

And Dominic has uploaded a video of a Worksafe TV commercial he is featured in:

Let’s move onto the Resume section.

There are two types of resumes that you can use on the AT2 site – one is a generic PDF resume, and the other is a credit resume which means you can secure attachments of examples of work.

When you click the Resume tab this will appear:


PDF Resume:

Irrespective of whether your child has experience or not – it is still possible to have a resume should you so desire. For a child without any experience it can be helpful to simply fill out a resume detailing your child’s hobbies, interests and personality. Make sure that you include any extracurricular activities or achievements to date as well. For children that have had work, make sure that you put all of the jobs and dates in chronological order. You may also jot down the castings you’ve attended (even if you didn’t get the job!) because every bit of experience counts, and all castings contribute to confidence and as a stepping stone for the next one.

See below for an example of a PDF resume for Dominic detailing paid work:
Example of a PDF resume for Keshika complete with all skills, education and relevant experience:
A Credit Resume is a great way to show examples of work your child has completed to correlate with the written description. Click ‘Add Table Section’ to start. The below will pop up and this is where you enter the names of jobs:
So for example, you could put in: Target May 2013 or Australian Country Spinners 2010
On the right hand side is a little icon of an image – this is where you click to upload the Target image or the Australian Country Spinners image.
Once entered it should look like this:

This type of mini resume is probably ideal for parents who have lots of copies or images of printed work or links to videos of ads. It is a quick, concise way to get an overview of all experiences. For other children, a simple PDF resume will suffice.

If you are heading away or your child will be unavailable for castings/jobs for a period of time, you can set their ‘away dates’ on their profile. This way we know you are away and won’t put your child forward for briefs during this period. All you need to do is log into your child’s profile and select “edit” under the “Profile” section. You can then select the dates that your child will be away, set to “Public” and don’t forget to click save.


Last important things to note:
There is a tab for Skills that has an array of tick boxes from accents to dance experience to singing to sporting ability. Whilst we do have on our file most of your child’s abilities, these do change or exceed (for example beginner, intermediate, advanced) – be sure to edit when needed. This will make it easier for clients when they are searching for specific abilities on the AT2 database.
Finally, of course any help needed with any aspect of AT2 can be directed to our Bettina HQ to email address: info@bettina.com.au. We want everyone to make the most of their AT2 membership. Hopefully this 3 part series has been able to help some of you to gain a stronger grasp of the AT2 site.
Remember, if you have any ideas or questions that you would like to see in further posts please email: info@bettina.com.au
Thanks everyone!

My child did a photoshoot, how do I find the photos?!

Waiting for a catalogue to come out can be really frustrating, we are all anticipating that exhilaration when we see a familiar face representing one of Australia’s leading brands.

Usually no designated date exists, so we are unable to pen it in our diary or scribble it on the whiteboard next to the fridge. It’s a waiting game, and what a wait! Most large retailers like Target, Myer, David Jones, Best and Less, Kmart, Big W and Aldi can be quite spontaneous with a time frame, which is usually around 4-12 weeks before the catalogue is produced.

So what does this mean for you as parents and us as an agent?

Luckily, with the acceleration and prominence of online shopping and brand presence, we all have easy access to catalogues at the touch of a keypad (or mouse)! Most companies publish their new catalogues on a Wednesday or Thursday. After the shoot, check the relevant website to make sure you don’t miss it – we do the same. Also, it can’t hurt to ‘Like’ the company page on Facebook as well, it is common for companies to do status updates to alert customers when a new catalogue has become available or they may use your child’s picture in an alternative source of advertising on the Facebook page.

We will try to get to the image in question first and email you/ post it on Facebook, but if you happen to beat us to it with speedier fingers or an earlier coffee – do let us know, we love seeing the final products and congratulating all the kids involved.


First Casting Jitters!

It’s 4pm on a Monday, you’ve just received a call that your child has been requested for your first casting….and it’s tomorrow, at 10am! The excitement over receiving that first casting, the call you’ve been waiting for, is overcome by a sudden wave of nerves. What do I need to wear? What should I expect? ? How many other children will be there?
Let’s overcome some of the most common questions about heading to a casting so that you and child both can waltz in at ease and with confidence. 

What do I dress my child in? If it is for a photographic shoot, think about the company you are going to the casting for. Is it Target or is it Witchery Junior? Have a look at the website and at the clothes they are advertising, think about what would be appropriate for the brand, so don’t go to a Target casting in a gorgeous shiny dress but instead opt for something cute & casual like jeans and a jacket. Vice versa for other brands – don’t go to a Witchery Junior casting wearing tracksuit pants or runners (probably goes without saying but you never know!) If it’s a casting for a TV commercial; cute, bright and neat clothes are a must. Make sure shoes are clean! Sometimes it’s the little things that make the biggest impression.

What will happen once I get there? Always try and arrive early enough to be able to find a car park! About 5-10 minutes before your appointment time go into the office or building, make yourself known to the receptionist and take a seat and wait to be called. All casting directors meet with children on a regular basis so the atmosphere will be welcoming. Most casting directors are usually working to a deadline and can be very pressed for time – if you are rushed, do not take this personally! It’s part of their job to get through things quickly. Depending on the role, you could be there for only 5 minutes to have a quick chat and photo taken – or you could be there for 10-15 minutes if there were lines to be learned prior to the casting. At about 7 years of age, try and let your child go into the room alone. This will demonstrate independence and a willingness to engage with new people, obviously don’t force this upon your child should he/she be feeling nervous (especially if it is the first one)!

Do we get paid to go to the casting? No. A casting is like a job interview, the client will need to meet and assess talent before making any decisions! Similar to when you came in to Bettina Management for an interview. 

When do we find out if we were successful? Do we get a call? The successful child/ren can be chosen at any time – just as you are waiting for a call with news, we are too! It is not common practice to call each and every child after they go in for a casting to let them know they haven’t been selected. If you haven’t heard anything in 3-4 days, give us a call to double check. We can let you know if we’ve received a response yet or not! Successful talent will be notified as soon as we receive the news, first point of contact is calling Mum or Dad’s mobile (whoever answers first!), so make sure you keep your phone on you in the days following the casting. The booking of a job can also happen quite quickly, or your child may be requested to go in for a fitting or a callback (which you do get paid for)!

Is there anything else that stresses you out about going to a casting? Does anyone have any funny stories from their first casting?


Nervous child

Welcome to the Bettina Management blog!

This space is dedicated to providing Bettina Management members and parents an insight into into the industry and our agency with tips and tricks of the trade, relevant news, advice, member reviews, feedback and much more!

It can be a little daunting joining an agency and entering the exciting world of child modelling – most of us have never had the experience of being with an agency and don’t even know where to begin!

Here, we will be a secure source of information and most importantly, we will walk you down the path to stardom and try to make it a little less bumpy!
We are always open to suggestions for posts or feedback.
We hope you enjoy it!
Love, The Bettina Team XX