Castings 101

Before

We are generally given very little notice for castings/auditions. Clients will usually request talent to come in the next day or even the same day! If your child is selected by a client for a casting, we will be in contact straight away. Please be sure to respond as soon as you can, we often require confirmation by the end of the day.

 

  1. We will EMAIL you with all of the details of the casting including what the campaign is for, what role they are auditioning for as well as the date, time, location and any additional requirements such as wardrobe or scripts. Please be sure to read all details and attachments carefully before confirming whether your child will be attending the casting. It is particularly important to check ALL dates for the casting/audition, callbacks, wardrobe fittings and shoot to make sure your child will be available if they progress to the next stage.
  2. We will follow up with a TEXT MESSAGE straight away to prompt you to check your email.

Please check your email and respond back to let us know whether or not your child will be attending.

  1. If we don’t hear from you, we will follow up with ONE MORE TEXT MESSAGE and/or a PHONE CALL. We must inform the client whether or not the requested talent will be attending, so please reply either way. Even if you can’t attend.

Our Castings Department have dedicated text message phone numbers so be sure to save them in your phone so you can easily identify when we are trying to get in touch with you.

*Please note these numbers are a web-sms service so cannot receive calls, please only use them to reply to casting requests. Any other enquiries must be directed to the general agency phone number 1300 888 611. Our castings department is an extremely busy place so it is important to keep communication streamlined.

Please treat all casting correspondence with a sense of urgency. We need to get back to the client as soon as possible with the confirmed talent. If we do not hear back from you within the required time frame we will have to let the client know you are unavailable. Unless we hear back from you within the required timeframe we will have to let the client know you are unavailable. Generally, casting times are not flexible but if you are unable to make the requested time please let us know ASAP and we will contact the client to see if a time change is possible. Please note that the date of the casting cannot be changed.

It is your responsibility to ensure that you read all relevant information about the casting – the email casting notification contains all the information you need for your casting. We coordinate hundreds of castings every month so we know exactly what you need to know and provide all of this to you upfront. If you haven’t received the casting notification email for any reason, it is your responsibility to let us know. It is also not a plausible excuse if you fail to attend the casting based on the premise that you didn’t receive the details.

If you cannot make a casting due to illness/ changed circumstances you will need to let us know immediately. Your child will not be penalised for this as we understand these things happen, but it is best if we can let the client know ASAP in case they would like to see another talent in their place.

Make sure you take note of any wardrobe requirements if there is nothing specific then neat/casual clothes is perfect.

Please refresh your memory with our blog post on First Casting Jitters to help with preparation once your casting has been confirmed! You can also read the Castings Guide attached to your casting notification email and watch our Youtube videos for more tips and tricks.

 

During

We have looked at what happens before a casting, now let’s look at what happens during the casting.

We have gathered a few important guidelines for you to follow so you can maximise your chances of making the best impression possible.

Our Regional Casting Manager, Brodie, shares her wise words and important tips:

‘Punctuality is key. You have to be careful not to be too early, but you most certainly can’t be late! Five minutes is early enough, there will usually be lots of kids attending the casting so the less crowded the better. Be prepared with scripts for acting auditions and be sure to practice prior to the casting and again in the car on the way there.

If your child is at an appropriate age (around school age, 6-7 years old) encourage them to go into the casting room alone when they are called. This will display confidence, leadership and the capability to be separated from Mum or Dad for a short period of time and will give the client assurance that if picked for the job, they will be happy and at ease to do it. In saying that, by all means if you are not comfortable with your child going in on their own to read their script or meet with the client, do go in but be sure to try and stand at the back of the room so as not to probe your child with their lines.

One of the other things I love the kids to do is to introduce themselves. A simple ‘Hello, my name is _____ and I’m from Bettina Management’ again demonstrates a high level of confidence with just a simple sentence. It is also really nice to thank the casting directors when you leave, try to remember to call them by their name (especially for the older kids).

Lastly, stay away from the temptation of school uniform as much as possible! If your casting is after school, take a spare change of clothes and get changed in the car beforehand – neat and casual is a must, unless specified otherwise when relaying casting details. Even if you have to give your shoes a bit of a scrub and your hair a bit of a brush, your neat appearance will make all the difference!’

Thanks Brodie!

So, let’s summarise:

– Punctuality

– Manners

– Confidence/Preparation

– Neat appearance

Also bear in mind, your presence at a casting will reflect on us as an agency and we have a lot of trust in our talent to help us maintain our strong ties with our clients. If you have any questions at all pertaining to a casting, we are always happy to help. Remember, preparation and punctuality is key!

Watch this video to get an idea of what a typical modelling casting will look like:

 

After

Waiting

Once the excitement of the casting is over, a waiting period will commence. Patience is a virtue – that we need to have too! Clients can sometimes take days or weeks to call back to select the children they would like to use, or sometimes they simply call back straight after the casting. Unfortunately there are no designated time frames where we can say ‘it always takes 3 days’ or ‘you will definitely hear tomorrow’, because all production companies and clients have their own time schedule to work towards, and these vary. Some are pressed for time to meet deadlines, whilst others are planning well in advance. However, there are times when a client will let us know when the shoot is scheduled for, and in these cases we have a rough idea as to when we would be expecting a call. Especially if we have had to check your availability for shoot dates prior to attending the casting!

Remember, we will only be in contact if your child is selected to proceed to a callback or booking. Unfortunately, no news is not good news in this industry.

 

Why we can’t promise to call you

Castings are an ongoing process, and we often have up to 20 campaigns on the go at any one time, we have many children attending castings and unfortunately we do not physically have the manpower in the office to call each and every parent to let them know that their child was not successful. Also, in light of the above detailed ‘waiting’ period – we do not jump the gun if we haven’t heard back from the client in a week and assume that your child hasn’t been selected, so we don’t call to tell you ‘we still haven’t heard anything yet.’ Rest assured, if your child is selected you will be the first to know!

 

On not getting the job

Don’t be disheartened, not everyone can get the job! That’s the whole point of a casting – to meet everyone in person and assess who would be the best fit for the product or campaign. There is a lot more that goes into it than what meets the eye! Attending a casting or audition will help you to gain practice and an understanding of how everything works while building on your experience.

 

On getting the job

Congratulations! Whether it be your first job or your seventh, that rush of excitement is still the same. Be proud of yourself! You must have impressed the client on the day and can now relax and look forward to being featured in a catalogue or commercial – and get paid for it!

Booking process

The booking process will begin as soon as we have the confirmed date of the shoot. Depending on which state you live in and what age your child is, will depend on the relevant forms you will need to fill out. The day before a shoot we receive a ‘call sheet’ which will outline the times and location for the following day. More often than not, this will arrive in our inbox closer to the end of the day than the start! We do contact you as soon as we have the information, we will never purposely keep you in the dark with information you need to know so hang in there!

 

And when all the hard work is over….?

A Fool Proof Guide to AT2

A Fool Proof Guide to AT2

Part 1 of 3

The Basics

AT2 is an integral part of the casting/entertainment industry and Bettina membership alike.
This is the start of a 3 part series to guide you through all the ins and outs of AT2.
Let’s start with the basics, sometimes even the initial step of logging in can seem harder than necessary if you haven’t received your log in details. Let’s clarify why – firstly, you should receive an email sent to you directly by AT2 with your log in details. Depending on individual privacy settings, this email could automatically be delivered to the ‘Junk’ folder due to the fact that the email is not from an individual person, but rather ‘AT2’ as a name.
If you fail to receive this in accordance with the time frame set out by us initially, do call the office and we can organise for them to be delivered to you ASAP!
The link you need to go to is – https://app.at2casting.com/au/login
Once here, enter your log in details, then you will see the screen below (surname has been omitted for privacy):
Let’s take a closer look at the top row of tabs:
The most important tabs you will need to use will be ‘My Profile’, ‘Brief Inbox’ and ‘Messages’.
The ‘My Profile’ tab is where you go to maintain all personal details about your child.
The ‘Brief Inbox’ tab is where you go to find any invitation to participate in unpaid work. When you click this tab you will then need to click the tab ‘iCast Briefs’ (as shown below):
The reason that you don’t stay in the tab ‘Briefs from Agent’ is because we will never offer you or alert you to paid work or castings through AT2. Our first point of contact is a phone call, then text, then email.
Through ‘iCast Briefs’, you will receive notices and inbox messages from independent producers, boutique clothing labels, student films and more. IF you are interested in participating further you will need to coordinate all communication with them via the messaging system which can be accessed via the tab ‘Message.’
Check all communication regularly! Even missing out on something one or two days late can mean that the opportunity is no longer available… which is no fun.

Part 2 of 3


The Essentials

Now that we have The Basics covered, it’s time to take a deeper look at some other aspects of AT2.

Sizes

Updating your child’s clothing size in AT2 is highly important, this ensures that they are being submitted for the right jobs in their categories.  We won’t know it has changed unless you tell us! And we know how fast theses things can happen, kids grow.. all the time!
In order to change the clothing size click on the tab ‘Profile’ and then where the tab says ‘View | Edit’ press ‘Edit’. The screen should look like this:
To get to clothing size, scroll down! Look at the arrow below for where you need to change the shoe and clothing size:
It is also beneficial to call us and let us know too, so we can alter it on our internal database.
Photographs
With our package on AT2 – you have the option to upload 10 additional photographs of your choice.
Before we learn how to upload the images, let’s make sure they are in the right format first!
> It’s much easier if the image is formatted to a ‘JPEG.’ file If it is not already in a JPEG, go to the photograph where you have it stored and press ‘Save As.’ Underneath the ‘File Name’ there will be a drop down box for ‘Save as type’ as shown below. Simply make sure the ‘JPEG’ option is selected.
Now for the fun part. Follow the instructions to upload a photo:
1. Click the ‘Photos’ tab.
2. Where it says ‘View | Edit’, click ‘Edit’.
3. The screen will then look like this:

4. When you click ‘Add New Image’ this screen will pop up:

5. Click ‘Add Files’ and find the photograph/s you are wishing to upload. You are able to upload more than one at a time which is handy and saves time!

6. After the photo uploads, the next screen will show the images one by one and have a button that says ‘Auto Crop & Resize’ – click that button, then press ‘Submit & Finish’. All done!
NB. If you have wish to change the default picture at any time throughout the membership, please let us know first. Sometimes, if a parent puts up a photograph that is not suitable for our clients as a default without alerting us, we will not be able to submit the photograph forward to the client.
Similar to the extra photographs, even if not serving the purpose of a default photo per se, the photographs can and will still be looked at by clients and casting directors alike. Some photos that look great on the fridge may not be appropriate for AT2! They should still retain an element of professionalism, despite being taken at home for fun.
Below are a few examples of appropriate and inappropriate photos for AT2.
Here are some good examples:

In these gorgeous photos we can see the child’s face front on, we can see his unique features i.e. blue eyes, shape of face (nose, mouth) and also, with the first photo – a bit of personality!

Note the below photograph too:

It can be easy to simply stand your child in front of a wall in the house as naturally as possible and get them to show you a big smile. The clients need to see exactly what your child looks like in an everyday situation. We don’t encourage fanciness and frills, clients are searching for cute and happy kids.
Now for some inappropriate examples:

Despite the undoubted cuteness that radiates from each of the above photograph, things such as food, baths, not looking at the camera, being too far away and hiding the face with a hat are features that aren’t ideal to be presented to the client. Also, for the older kids self taken images ‘selfies’ aren’t necessarily appropriate either, but please check with one of the staff first.

We are always available should you require further assistance with AT2! You can email info@bettina.com.au with any images for us to check.

Part 3 of 3

The Nitty Gritty

This last section on our guide to AT2 will focus on the Video and Resume features that are available. The most commonly asked question about these features is ‘Are they necessary?’ There are certainly uses for both of them, regardless of experience. The more information the better!

Luckily with our AT2 package, the video function is accessible to us all. The video could contain a few things:
1. The most common video is a ‘Showreel’. A Showreel is a collection of featured work and is always requested in the adult acting world. If your child has a few TV commercials or featured work examples under their belt, collate the clips together to create a visual example of all recent jobs. If your child has completed one TV commercial (or video clip, featured in TV series, background of TV series, extra in film etc.) simply show a video of just that experience.
2. If your child hasn’t received any work, the video could be one of a dance concert, school concert, musical production performance or something similar that demonstrates skills and abilities.
3. With the absence of both of the above, it is acceptable and often helpful to upload a video of your child talking to the camera or playing/laughing/moving so that clients can visualise outside of the limits of a photo to gauge interaction skills.
Uploading a video is similar to uploading a photograph (please refer to Part 2). Simply go to the ‘Video’ tab > press ‘Edit’ > and upload your video.
Once it is uploaded – your child’s profile will look like this:
Sorcha has uploaded a video of her acting at home to display her skills:

And Dominic has uploaded a video of a Worksafe TV commercial he is featured in:

Let’s move onto the Resume section.

There are two types of resumes that you can use on the AT2 site – one is a generic PDF resume, and the other is a credit resume which means you can secure attachments of examples of work.

When you click the Resume tab this will appear:

 

PDF Resume:

Irrespective of whether your child has experience or not – it is still possible to have a resume should you so desire. For a child without any experience it can be helpful to simply fill out a resume detailing your child’s hobbies, interests and personality. Make sure that you include any extracurricular activities or achievements to date as well. For children that have had work, make sure that you put all of the jobs and dates in chronological order. You may also jot down the castings you’ve attended (even if you didn’t get the job!) because every bit of experience counts, and all castings contribute to confidence and as a stepping stone for the next one.

See below for an example of a PDF resume for Dominic detailing paid work:
Example of a PDF resume for Keshika complete with all skills, education and relevant experience:
A Credit Resume is a great way to show examples of work your child has completed to correlate with the written description. Click ‘Add Table Section’ to start. The below will pop up and this is where you enter the names of jobs:
So for example, you could put in: Target May 2013 or Australian Country Spinners 2010
On the right hand side is a little icon of an image – this is where you click to upload the Target image or the Australian Country Spinners image.
Once entered it should look like this:

This type of mini resume is probably ideal for parents who have lots of copies or images of printed work or links to videos of ads. It is a quick, concise way to get an overview of all experiences. For other children, a simple PDF resume will suffice.

If you are heading away or your child will be unavailable for castings/jobs for a period of time, you can set their ‘away dates’ on their profile. This way we know you are away and won’t put your child forward for briefs during this period. All you need to do is log into your child’s profile and select “edit” under the “Profile” section. You can then select the dates that your child will be away, set to “Public” and don’t forget to click save.

screen-shot-2016-12-02-at-12-19-58-pm

Last important things to note:
There is a tab for Skills that has an array of tick boxes from accents to dance experience to singing to sporting ability. Whilst we do have on our file most of your child’s abilities, these do change or exceed (for example beginner, intermediate, advanced) – be sure to edit when needed. This will make it easier for clients when they are searching for specific abilities on the AT2 database.
Finally, of course any help needed with any aspect of AT2 can be directed to our Bettina HQ to email address: info@bettina.com.au. We want everyone to make the most of their AT2 membership. Hopefully this 3 part series has been able to help some of you to gain a stronger grasp of the AT2 site.
Remember, if you have any ideas or questions that you would like to see in further posts please email: info@bettina.com.au
Thanks everyone!

Welcome to the Bettina Management blog!

This space is dedicated to providing Bettina Management members and parents an insight into into the industry and our agency with tips and tricks of the trade, relevant news, advice, member reviews, feedback and much more!

It can be a little daunting joining an agency and entering the exciting world of child modelling – most of us have never had the experience of being with an agency and don’t even know where to begin!

Here, we will be a secure source of information and most importantly, we will walk you down the path to stardom and try to make it a little less bumpy!
We are always open to suggestions for posts or feedback.
We hope you enjoy it!
Love, The Bettina Team XX