Making the Most of ICast!

What is  ICast?

ICast is a function on AT2 which allows people working on Independent Projects, Short Films and Student Films to cast talent. They often have little or no budget so these briefs are more often than not for unpaid work. They may include a profit share/catering/travel fee for the artists involved. ICast briefs go to all members of AT2 who match the age-range, gender and location for roles being cast within the brief. However, you may, from time to time, receive briefs that are irrelevant to your child’s specifications.

AT2 & the ICast function are an additional component to your membership with Bettina Management.

You may receive messages in your Brief Inbox from non-paying clients, they will always stipulate ‘NON-PAID project’ on the ICast brief. These will be from AT2 (not us) and you need to contact the client directly for further information or apply for roles. For all paid work opportunities you will be contacted directly by the Bettina Office.

Once you receive an email notification from AT2 letting you know that you have received an ICast Brief, you need to either click the button in the email or go directly to  and login to your AT2 account. Once logged in, you’ll need to go to your AT2 inbox where you’ll find the brief and all the details you need. To respond and submit your interest, simply tick on one of the relevant role boxes and click the Submit button. You can submit to more than one role if there are multiple roles applicable to you. If you are not interested in submitting your interest, simply do not respond.


What happens after I have responded to an ICast brief?

Once you have submitted your interest by applying for a role within an ICast Brief, an email notification is sent to the ICast member who will login to their AT2 account to review your submission, look at your AT2 profile and decide if they would like to see you for an audition. They will contact you directly via email or phone or contact us (your agent) to organise a time and place. If you do not hear back from the ICast member, please assume you were unsuccessful in progressing further.

If you have any queries regarding the brief details, location or auditions, please contact the ICast member casting for the brief. You’ll find their contact email or phone number located within the brief in your AT2 inbox.


Who controls my ICast application?

As your agent, we work hard to get you paid work. Therefore, you have full control of the ICast function on AT2. If you are comfortable with your child doing unpaid work to gain experience then go for it!

Even though there is no payment involved, there are many benefits to participating in unpaid work:

  1. Experience and resume building
  2. Confidence building
  3. Attending auditions helps to practice and hone skills so you can nail it every time!
  4. Keepsakes in the forms of photographs, videos, music clips
  5. Bragging rights!

What happens after my child is cast in a role?

If your child has been booked then the client will communicate with you directly. However, we always welcome feedback and would love to hear if your child was cast for an unpaid job so we can give them a shout out on social media and add their experience to their profile!


Good Luck!


Here is a great example of some of our talent participating in an unpaid Short Film via ICast:

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