The entertainment industry is one of the largest industries in Australia, and arguably the world. It is a busy, fast-paced and ever-changing industry which can be difficult to navigate for even the most seasoned professional.
While it is definitely possible to operate as a freelancer and handle all aspects of your or your child’s role as an actor or model in this industry, there are some very important factors that you should consider when deciding whether you need an agent or not, especially when it comes to your children’s career.
What does an agent do?
Your agent operates as the bridge between ‘talent’ and ‘client’. The client being those who require talent for their upcoming projects, whether it be a feature film, television commercial or photographic shoot. Clients may be casting agents, production houses, advertising agencies or photographers/companies themselves. The talent is YOU!
An agent’s job is to not only represent the talent, but to keep positive working relationships with clients so they keep coming back to book talent. A lot of work goes on behind the scenes with clients before agent’s get in contact with the talent themselves. Agents receive briefs daily from clients for upcoming projects, their job is to submit all their suitable talent for consideration and to coordinate castings and/or auditions as needed.
A children’s agent also needs to work with clients to ensure they have the appropriate permits (depending on the state) to be working with children and that they are aware of the guidelines they need to abide by. New clients are always vetted prior to the agent submitting talent.
Once talent have been confirmed by the client, the agent will organise forms to be filled out by the client and parent, and will pass on all relevant details to the talent for the shoot.
Agents are also responsible for negotiating rates, invoicing clients and paying talent.
Why is an agent important?
Your agent is your child’s ‘gatekeeper’ to the industry. They have direct contacts with clients and are able to promote your child to their client base. Many clients will only source their talent through talent agents. Agents are also there to ensure that your child is safe on set and at castings, by only working with vetted clients.
Agents are always there to provide support and assistance to talent, especially when they are new to the industry.