What you may not have noticed in more recent times is that a lot of the TVC’s, advertisements and even TV series you see around are made up of real, genuine families. The request for REAL families or REAL siblings or even the odd cousin or grandparent is rapidly increasing in the entertainment industry. Previously it was much more common to manufacture a family during the casting process, by mix and matching talent to look like a real family. But the problem was, you can’t manufacture a genuine family connection. A real mother and son will always be more believable on camera than two relative strangers, and with acting skills or experience not always necessary for some campaigns, we have seen this trend grow at a rapid pace.
The idea of family advertising has become a prominent symbol in advertising and is used by marketers to increase profits. According to sociology, it is argued that these families influence the way that behaviour and attitude towards society are portrayed. Nonetheless, families are used as a functional advertising tool – increasing profit as well as building a strong reputation with their consumers. Who would have thought your little family would be the reason a business makes a turnover.
Using real families in their campaigns also allows a brand to become more relatable because when you look at these advertisements, your subconscious tells you “hey, these people are just like me!”.
So with all these benefits to brands, what are the benefits for your family to venture into this world of modelling and advertising? Well, not only do you get to feature in a national campaign (and be paid for it), but you get to spend quality time with your family and have a unique experience that you will all remember for a long time. You also get some gorgeous professional photos to help you remember it all!
In just the past few months, we have been asked by several different types of companies for real siblings to cast in their latest TVC or shoot. Some examples are Arnotts, Myer and Riviera Australia. Families have been requested by realestate.com, P&O Cruises, Allianz, NSW transport, Guardian Funerals and even Tourism of Fiji. Some families have scored all expenses paid for holidays by clients for their work, and on top of it, they get paid for their time as well!
Bettina Management has recently launched their Bettina Families division, available to Bettina talent. If your child is currently represented by Bettina Management and you are interested in joining Bettina Families at no extra cost, please contact firstname.lastname@example.org