Tell Me I’m Pretty

The beauty industry is thriving at the moment with perfectly painted faces becoming an increasingly popular trend. Cosmetic stores such as Mecca and Sephora are expanding on Australian shores, with the cosmetic industry expected to bring in $4 billion this financial year, and the beauty industry $4.9 billion.

Statistics time! In the US, studies indicate that 54% of girls aged 12 – 14 wear eye makeup and 45% wear foundation.  The studies also show that 80% of kids at the young ages of 9-11 use beauty and personal care products, with 42% using them because it provides a sense of confidence. While these stats can come as quite a shock, other research indicates that students who wear makeup achieve better grades in school, and it is all to do with the confidence that the makeup brings. The beauty products make the individual feel a sense of overall enhancement in their self-esteem, attitude and personality.

Social media beauty guru, Reuben De Maid (12 years old)

From an agency perspective, we believe in encouraging body confidence in a completely different way! We believe that kids should be kids, and our clients emulate that in their advertising. They are not looking for mini-adults, they want real kids. When children are called in for castings the rule of thumb is minimal to no make up with natural but neat hair.  So when a child books a job for the first time, it evokes a sense of joy and pride, knowing that they were chosen purely for just being them, rather than masking themselves behind a face of product. When the child is on set a makeup artist may do some touch ups using a small amount of makeup, but this should only enhance their natural features more. Here at Bettina Management we are firm on the idea that kids should act their age, as they have plenty of time to look like an adult later.

Anastasia Kingsworth

We can understand where the influencing is coming from, with young beauty bloggers popping up left right and center. Popular makeup artists such as Lauren Curtis, Shannon Harris (Shaaanxo), and Chloe Morello can sit pretty with a full-time career as a YouTube star with a combined following of over 10 million subscribers. Popular Youtube beauty guru, Reuben De Maid, has amassed a following of over 95,000 Youtube subscribers and 180,000 Instagram followers at just 12 years old. We also have Anastasia Kingsworth, 17 years old and 458,000 YouTube subscribers, and 10 year old Jack (makeupbyjack) with 467,000 followers on Instagram.

When it comes to letting your children wear makeup on a day to day basis it really does come down to personal preference. There are no studies to show that wearing makeup at a younger age affects your skin anymore than as an adult. So do we look at it as a confidence builder or a youth killer? Do we let our children wear makeup just because they want to or is that encouraging them to hide their insecurities rather than embrace their natural beauty? Regardless of your choice, at one stage or another you will have to accept that the use of beauty products is a sign that your child is growing up, and to not shame other parents for their choices in the process. From an agency point of view, despite the many misconceptions about children in the modeling industry, we do not encourage makeup, but what children do outside of this is not our place to say. It really does not and should not matter, in the wise words of Hollywood actress Tina Fey: “If you retain nothing else, always remember the most important rule of beauty, which is: who cares?”

Bettina Stories; Hanna Adams

Being a model as your first part-time job isn’t a typical pathway, but Hanna makes it work! As one of the few regular models of Cotton On’s teen label, Free by Cotton On, Hanna’s modeling career is taking off in front of our eyes.

Cameron, Hanna’s doting dad, has been on this journey with her every step of the way. We got the chance to speak to Hanna and Cameron about this experience and hear things from their perspective.

 

Age: 14 years old

Signed: 2017

Clients: Cotton On, Holden & Attitude Studios

 

Hanna

How long have you been with Bettina Management for?

I have been with Bettina for around 18 months

What was your first job?

It was a modeling job for Free by Cotton On

What was it like going to your first casting?

My first casting was a bit nerve-racking but it was very exciting and it went pretty quickly actually.

What has been your favourite job so far? Why?

My favourite job so far has been all my shoots for cotton on free, because I have a lot of fun doing them and they have a great crew and the other girls I do it with are amazing and really funny.

What’s the best part of working on set?

The best parts of working on set are that you just have a really good time with the people you’re doing it with and taking the photos reminds you that you’re going to be seen and it makes you really excited.

What did you find difficult on set?

The only things I found difficult were getting nervous that when all these people see your photo you get a thought about what they are going to say and their thoughts on you after they’ve seen them.

How did you feel seeing your photos online for the first time?

I was so excited and my hands were shaking and I was all tingly but I still got a bit shy every time someone wanted to look at it.

What things have you learnt from working in the modelling industry?

I have learnt how to walk properly on a runway and how to just relax when someone was taking a photo of me; I have also learnt how to deal with peoples thoughts on me and take them all positively.

What do your friends say when they see your photos?

They say they look so good and I’m really cute and I’m good at what I do.

What is your dream job?

My dream job is to become a Victoria’s Secret supermodel but still study biology, physiology and zoology on the side.

 

Cameron

Why did you decide to join Hanna up to an agency?

We decided to join Hanna up to an agency mostly to gain guidance and an experienced idea of how to proceed carefully with her career as a model.

What made you choose Bettina Management?

We have a friend of a friend who is a portrait photographer. We asked her who had a good reputation in the industry of child modelling and Bettina was their first choice.

What was it like taking Hanna to her first casting?

Very exciting for both of us. It was a very positive experience, the staff were very positive and enthusiastic.

What is the best part of seeing Hanna work on set?

By far the best part of seeing Hanna work on set is seeing how happy she is to be modelling, she’s smiling for the entire time.

What is it like seeing Hanna in print?

It was a little surreal at first but now it is quite normal. Seeing her in a shop window recently was especially exciting.

What do you find challenging about having Hanna work in the industry?

Probably the late notice of some castings that are held by the clients and also the repetitive paperwork involved.

In what ways has working in the industry impacted Hanna in her life?

Her self-confidence has grown immensely since her first job. I think she doubted her abilities at the start but she just gets in and gets the job done now. She listens much better to direction now than before.

Do you have any tips for new parents entering the industry?

Be patient, it doesn’t always happen overnight. Judging your child’s maturity is also important. It has to be the child that wants to do it.

How do you feel about the use of social media such as Instagram to promote Hanna as a model?

Hanna and Lukas have Instagram accounts for modelling. Neither of them have received work through social media but I think it is important to get their profile out there. I manage and have 100% control over their accounts.

 

Watch their interview here: