Bettina Stories; Ashley Kim

It’s not every day you get to jump aboard a cruise ship on an all expenses paid holiday! Little Ashley was lucky enough to be booked for client Royal Carribean Cruises, which meant her and her family were treated to the Royal treatment aboard their luxury cruiseliner, in exchange for a few hours of modelling work which saw Ashley featured in their international advertising brochures. We spoke to her and her sister, Jennifer, about their once in a lifetime experience!

 

Ashley

  1.     How long have you been with the agency?

2 years

 

  1.     What was your first job?

My first job was for Royal Carribean cruises.

 

  1.     What was it like going to your first casting?

I was nervous going to my first casting, but I had a great time and now I have improved and don’t feel so nervous anymore.

 

  1.     How did you feel when you were told that you booked the job?

I was so excited to be going on a holiday with my family.

 

  1.     What was the best part of working on set?

I love getting to see all parts of the cruise and playing in the water park.

 

  1.     You got to go on a cruise for a job – can you tell us a bit about that?

We got to see everything and did a bit a modelling for their pamphlets. It was really fun and I loved being on holiday with my family.

 

  1.     What things did you find difficult or challenging on set?

Sometimes I get a bit nervous, but I think I have improved a lot.

 

Jennifer

  1.     Why did you decide to join Aydin/Ashley up to an agency?

    We noticed that she was interested in modelling and having her photo taken, so we thought we should let her have a try.

 

  1.     What was it like taking her to her first casting?

It was nerve-racking for all of us but we were so proud of her.

 

  1.     What is the best part of seeing Ashley working on set?

Just seeing her having fun and doing something that she loves.

 

  1.     What was it like taking the whole family on a cruise for the shoot?

It was a great experience and we are very grateful for the opportunity.

 

  1.     What do you find challenging about having Ashley working in the industry?

It can be nerve-racking for the family and you don’t want her to be disappointed, but it always turns out great.

 

Watch here>>

Tell Me I’m Pretty

The beauty industry is thriving at the moment with perfectly painted faces becoming an increasingly popular trend. Cosmetic stores such as Mecca and Sephora are expanding on Australian shores, with the cosmetic industry expected to bring in $4 billion this financial year, and the beauty industry $4.9 billion.

Statistics time! In the US, studies indicate that 54% of girls aged 12 – 14 wear eye makeup and 45% wear foundation.  The studies also show that 80% of kids at the young ages of 9-11 use beauty and personal care products, with 42% using them because it provides a sense of confidence. While these stats can come as quite a shock, other research indicates that students who wear makeup achieve better grades in school, and it is all to do with the confidence that the makeup brings. The beauty products make the individual feel a sense of overall enhancement in their self-esteem, attitude and personality.

Social media beauty guru, Reuben De Maid (12 years old)

From an agency perspective, we believe in encouraging body confidence in a completely different way! We believe that kids should be kids, and our clients emulate that in their advertising. They are not looking for mini-adults, they want real kids. When children are called in for castings the rule of thumb is minimal to no make up with natural but neat hair.  So when a child books a job for the first time, it evokes a sense of joy and pride, knowing that they were chosen purely for just being them, rather than masking themselves behind a face of product. When the child is on set a makeup artist may do some touch ups using a small amount of makeup, but this should only enhance their natural features more. Here at Bettina Management we are firm on the idea that kids should act their age, as they have plenty of time to look like an adult later.

Anastasia Kingsworth

We can understand where the influencing is coming from, with young beauty bloggers popping up left right and center. Popular makeup artists such as Lauren Curtis, Shannon Harris (Shaaanxo), and Chloe Morello can sit pretty with a full-time career as a YouTube star with a combined following of over 10 million subscribers. Popular Youtube beauty guru, Reuben De Maid, has amassed a following of over 95,000 Youtube subscribers and 180,000 Instagram followers at just 12 years old. We also have Anastasia Kingsworth, 17 years old and 458,000 YouTube subscribers, and 10 year old Jack (makeupbyjack) with 467,000 followers on Instagram.

When it comes to letting your children wear makeup on a day to day basis it really does come down to personal preference. There are no studies to show that wearing makeup at a younger age affects your skin anymore than as an adult. So do we look at it as a confidence builder or a youth killer? Do we let our children wear makeup just because they want to or is that encouraging them to hide their insecurities rather than embrace their natural beauty? Regardless of your choice, at one stage or another you will have to accept that the use of beauty products is a sign that your child is growing up, and to not shame other parents for their choices in the process. From an agency point of view, despite the many misconceptions about children in the modeling industry, we do not encourage makeup, but what children do outside of this is not our place to say. It really does not and should not matter, in the wise words of Hollywood actress Tina Fey: “If you retain nothing else, always remember the most important rule of beauty, which is: who cares?”

Bettina Stories; Hanna Adams

Being a model as your first part-time job isn’t a typical pathway, but Hanna makes it work! As one of the few regular models of Cotton On’s teen label, Free by Cotton On, Hanna’s modeling career is taking off in front of our eyes.

Cameron, Hanna’s doting dad, has been on this journey with her every step of the way. We got the chance to speak to Hanna and Cameron about this experience and hear things from their perspective.

 

Age: 14 years old

Signed: 2017

Clients: Cotton On, Holden & Attitude Studios

 

Hanna

How long have you been with Bettina Management for?

I have been with Bettina for around 18 months

What was your first job?

It was a modeling job for Free by Cotton On

What was it like going to your first casting?

My first casting was a bit nerve-racking but it was very exciting and it went pretty quickly actually.

What has been your favourite job so far? Why?

My favourite job so far has been all my shoots for cotton on free, because I have a lot of fun doing them and they have a great crew and the other girls I do it with are amazing and really funny.

What’s the best part of working on set?

The best parts of working on set are that you just have a really good time with the people you’re doing it with and taking the photos reminds you that you’re going to be seen and it makes you really excited.

What did you find difficult on set?

The only things I found difficult were getting nervous that when all these people see your photo you get a thought about what they are going to say and their thoughts on you after they’ve seen them.

How did you feel seeing your photos online for the first time?

I was so excited and my hands were shaking and I was all tingly but I still got a bit shy every time someone wanted to look at it.

What things have you learnt from working in the modelling industry?

I have learnt how to walk properly on a runway and how to just relax when someone was taking a photo of me; I have also learnt how to deal with peoples thoughts on me and take them all positively.

What do your friends say when they see your photos?

They say they look so good and I’m really cute and I’m good at what I do.

What is your dream job?

My dream job is to become a Victoria’s Secret supermodel but still study biology, physiology and zoology on the side.

 

Cameron

Why did you decide to join Hanna up to an agency?

We decided to join Hanna up to an agency mostly to gain guidance and an experienced idea of how to proceed carefully with her career as a model.

What made you choose Bettina Management?

We have a friend of a friend who is a portrait photographer. We asked her who had a good reputation in the industry of child modelling and Bettina was their first choice.

What was it like taking Hanna to her first casting?

Very exciting for both of us. It was a very positive experience, the staff were very positive and enthusiastic.

What is the best part of seeing Hanna work on set?

By far the best part of seeing Hanna work on set is seeing how happy she is to be modelling, she’s smiling for the entire time.

What is it like seeing Hanna in print?

It was a little surreal at first but now it is quite normal. Seeing her in a shop window recently was especially exciting.

What do you find challenging about having Hanna work in the industry?

Probably the late notice of some castings that are held by the clients and also the repetitive paperwork involved.

In what ways has working in the industry impacted Hanna in her life?

Her self-confidence has grown immensely since her first job. I think she doubted her abilities at the start but she just gets in and gets the job done now. She listens much better to direction now than before.

Do you have any tips for new parents entering the industry?

Be patient, it doesn’t always happen overnight. Judging your child’s maturity is also important. It has to be the child that wants to do it.

How do you feel about the use of social media such as Instagram to promote Hanna as a model?

Hanna and Lukas have Instagram accounts for modelling. Neither of them have received work through social media but I think it is important to get their profile out there. I manage and have 100% control over their accounts.

 

Watch their interview here:

 

Bettina Stories; Melody Zhou

Melody’s parents signed her up to Bettina Management for a bit of fun, and to see where it would take their little girl. Little did they know they were going to score a job themselves! With real families becoming more and more popular, the Zhou Family took full advantage of this.

Age: 2 years old

Signed: 2017

Clients: Britax

 

Laura

Why did you decide to join Melody up to an agency?

When Melody was very little, we found she’s quite into being in front of the cameras. Once we lifted the camera, she stared us with smiles and poses. She knew what’s happening and has interests in it. So I thought maybe we can sign up with a kids modelling agency to see if she has this sort of talent. If she gets job, it’s a great opportunity to build up her confidence and get some cheering experiences through it. So I found Bettina just for a try at the beginning, but Melody really got some jobs, which were really awesome experiences.

What was it like working all together?

Actually, it was very exciting for me before we had the first advertisement shooting as a family. The atmosphere was warm and sweet. It’s a very unique experience for us.

What was the best part about doing a shoot as a family?

To us, it’s more like playing together, no stress or hassle at all. Melody enjoyed the whole shoot period so much. She was curious of the big cameras and professional spots light and everything. We were so happy to see her and ourselves of course enjoyed the shooting.

How did you feel when you saw your photos come out?

It feels wonderful. It’s so great to have some cherished professional photos on advertisement as a family, especially when we are still seeing our photos being posted on the brands social media.

What do you find challenging about having Melody in this industry?

With her growth, if she’s getting more chances and jobs. I’m a little bit worried about the overwhelming adult working environments to her, as she knows more and learning so quickly from others. Over makeup, industry competition, I don’t want these step into her little world too early, but I think these all can be adjusted if we doing it properly.

What job would you love to see Melody get?

We don’t have particularly preferences, but we will definitely screen the opportunities to see if it’s suit to her age or not.

Do you have any advice for other families who are approached to work together?

Every kid has potential to be a little super-model, you never know. And if you get a job for advertisement shooting as a family, just relax and enjoy. Bring some more clothes and accessories to the venue so the photographers can select the appropriate one to match. And don’t forget to bring some snacks for the kids.

 

Watch their interview here;

Bettina Stories; Celine Ajobong

It is not every day you book a lead role in a TV Series! Celine knew she wanted to be an actress and at only 15 years old her dream came true! Mustangs FC is a TV Series on ABC3 about a group of girls starting their own all female soccer team, whilst still juggling teenage life. It took a few months but Celine secured the role and will begin working on Season 2 soon.

Celine and her mother Julia had a chat with us recently about how life has been since booking the job.

 

Age: 15

Signed: 2016

Clients: Mustangs FC

 

Celine

How long have you been with Bettina Management?

I was with Bettina for almost 2 years

How did you feel when you found out you booked the job?

When I booked mustangs I felt so amazing because I felt like I was finally getting validation of how good I thought I was and how good other people thought I was and that was amazing

What was it like playing a major role in a TV series?

It was surreal to think that I played such a big part in the series

How did you learn your lines?

I made sure that I focussed on understanding the meaning of the scene rather than memorizing lines.

What was the best part of working on set?

Being exposed to everything that happens behind the scene of a show.

What things did you find difficult on set?

Having to maintain an air of professionalism because at times, it didn’t feel like I was at work

How did you feel seeing yourself on TV for the first time?

So surreal, I would grow up watching Lizzie McGuire and stuff and I was so certain that I would be an actor just like her like I knew it just like I knew that I needed water to survive or that the sun was going to come out the next day, it felt like it had came full circle and it was really great

What is your dream job in the industry?

Apart from being an actress, I would like to try my hand at directing if I ever have the chance

Do you have any advice for other kids who want to make it in this industry?

Find a good agent, practice your craft, be confident, be professional, be persistent

 

Julia

Why did you decide to join Celine up to an agency?

I knew it was the best way to help Celine be seen by others for what she could do

How did you feel when Celine booked Mustangs?

I was really, really happy I couldn’t believe it, it just came so quick it was awesome.

What is the best part of seeing Celine work on set?

Seeing her so happy and seeing her become more experienced and independent

What did you find challenging about having Celine work in the industry?

Constantly worrying about how people would perceive her and how she would react if something bad was said about her.

What was it like seeing Celine on TV?

It was heart-warming. And surprising at how good she was.

Do you have any advice for parents wanting to join their parents up to an agency?

Listen to your children, make sure they know what they want, be professional, make sure they are always on task but don’t hover around them.

Watch their interview here:

Changing your status on AT2

It is really important that you let your agent know when you are going to be away. We understand that everyone needs a break – and that is totally fine! We just ask that you keep us in the loop. The best and easiest way for your agent to see this is if you update your “away status” on your AT2 profile. It is a super easy task, but we will show you the steps anyway just to be safe!

Step 1

Log in to your child’s AT2 profile here

If you have forgotten your login details, click here 

Step 2

On the top menu bar, click on Profile

profile 1

Step 3

Underneath the menu bar, there is the option to view or edit. You should currently be on view, click on Edit.

edit

Step 4

On the right side of the page you should see an option called Away Status

  • From here, tick the box that says Artist Currently Away/Unavailable
  • Change Visibility to Public
  • Enter the dates you will be away

away status

Step 5

Scroll down to the bottom of the page and click Save
save

Bettina Stories; Brodie Manning

While it was a slow start for Brodie, having to wait almost a year for his big break, he waited it out and landed his very own TV commercial. Not only was it for a major commercial brand, Vicks, he was also flown to Malaysia to film it! All expenses paid, flights, hotel, spending money, the works. Brodie’s TVC is yet to come out, but we already know it will be great and cannot wait to see it.

Amanda is the mother of the brilliant character Brodie. This experience is something they will share forever and we got the chance to hear about this first hand.

 

Age: 7 years old

Signed: 2016

Clients: Vicks

 

Brodie

How long have you been at the agency?

Approx 1 ½ years

What was your first job?

Vicks Vapour Rub

You got to go to Malaysia for a job – was that exciting for you?

Yes it was very exciting. My first job and it was overseas

What was it like going on the plane?

I felt excited and nervous but glad mum was with me.

Did you like the hotel?

Yes it was good because it had a swimming pool

What was everyone like on set?

They were really nice. I got to ride on a hoverboard and I got to teach the girls how to play Big Bash and AFL on the ipad.

What was the best part of working on set?

Being able to act and meeting new people

What did you find the hardest on set?

Having to keep my eyes closed for a long time

 

Amanda

Why did you decide to join Brodie up to an agency?

I decide to join Brodie up to an agency as he is a real character and natural performer.

What made you choose Bettina Management?

I chose Bettina Management as I had seen a lot of their ads and they seemed like a reputable company.

What was it like going to Malaysia for the TVC?

It was crazy. It was Brodie’s first job and we were being flown to Malaysia to do it. It was quite surreal. It all happened within a week or 2 so we were a bit overwhelmed. It was exciting for both us as parents and Brodie as well as his siblings. We didn’t know what to expect when we got there.

Did they set you up well?

The agency was great. We didn’t have to worry about anything. Hotel, flights, transport was all organised. They met us at the hotel when we arrived and in our downtime, they were able to drop us off places so we could do some sightseeing and shopping.

What was it like watching Brodie on set?

Seeing Brodie on set was amazing. I was so proud of him. He worked really hard and got a little cranky at times, but he did such a great job. The production team were really great and looked after us well.

What do you find challenging about Brodie working in the industry?

I guess the most challenging thing about Brodie working in the industry is when he goes for an audition and does not get the role. It is hard as a parent to try and explain that although they did a great job, they were not the right fit for the role.

 

 

Watch their interview here:

Bettina Stores; Willow & Harlow Field

At only 1-year-old Willow and Harlow have already made more progress in their acting careers than some adults! Playing baby Manisha, a shared role, in hit Channel 10 series “The Wrong Girl”.

It was quite a whirlwind for the girls (and their parents too), after only being on books for two short months, getting an availability text one day and then two days later being told they had booked the role! Ashlea is the mother of these two cuties and gave us an insight into life with twin babies on set.

 

Age: 1-year-old

Signed: 2017

Clients: The Wrong Girl (TV Series), Bupa, Britax, Back In Very Small Business (TV Series)

 

Ashlea

Why did you decide to join the girls up to an agency?

We decided to join the girls up to the agency for a bit of fun for them and also to help them gain some confidence and hopefully exposure.

 

What made you choose Bettina Management?

I chose Bettina Management because both my husband and I had heard great things about the agency and after having a look into it we felt confident in the decision

 

What was it like taking the girls to their first casting?

The girl’s first casting was actually quite nerve racking for me, it was for a Honda TV Commercial. I guess it’s the unknown but once you meet everyone there is a sense of calm and comfort.

 

What do you find challenging about having the girls working in the industry?

Probably the most challenging thing I find about having two girls working in the industry is the last minute call times, but you quickly learn it is all part of the package and get used to it.

 

What’s it like juggling two babies on set?

Juggling two babies on set can be a handful but everyone is always so helpful and willing to keep one entertained

 

What is your favourite job the girls have done?

The Wrong Girl would have to be my favourite job so far, we worked so closely with everyone for an extended period of time so it almost became like a second family for the girls.

 

What was it like seeing the girls on screen for the first time?

It was so exciting! A proud moment for me.

 

Do you have any advice for parents with young babies wanting to get into the industry?

Go for it! The girls have honestly had so much fun throughout their shoots and it’s been so rewarding to watch

 

Watch her interview here:

Instagram #Werk

As agents, we LOVE IT when kids get work, no doubt about it. But we’re also passionate about kids being treated fairly and professionally in the industry. Children earn the right to be paid for their time and use of their likeness in campaigns. Increasingly, we are seeing the rise of small brands and boutique labels scouting for models via Instagram call outs and open casting calls. Again, we love it when kids get work, through whatever avenue it comes from. But as agents and experts in the industry we’re here to inform you as parents on what you need to look out for when applying for these open call outs.

 

Payment

Kids should be paid to work on set. Brands will often try to get around paying talent by offering product or vouchers in lieu. This is fine and perfectly legal, but the truth is, your child is a talent in the industry and is entitled to be paid for their time. We understand that a lot of boutique brands may not have the budget to pay for talent, and we always encourage children to take advantage of all opportunities that come by when they are starting up in the industry, but it’s important to be thoughtful about always agreeing to work for free. Negotiation is key and this is where your agent can help you (if you have one). If you are doing this on your own, setting boundaries about what type of work you will accept and what budget you are willing to work with can give you a framework to work from when liaising with potential clients. For example, you might be totally happy to have your child shoot for a boutique brand for 1-2 hours on an online campaign, but anything beyond that you would need to charge for time on set and usage of your child’s image.

 

Image Usage

Your child should not only be paid for their time on set but also compensated for the usage of their likeness in the images used for advertising. This always depends on the length of time the image is going to be used for, and what medium it is being reproduced in. Often usage for up to 12 months in standard catalogue/online advertising is included in the shoot fee, but anything beyond that should attract an extra fee. The reason talent are paid for usage of their image is to compensate for the possibility that they will not be able to work for a competitive brand for a certain period of time. Agreements on usage terms and fees should always be made in a written agreement signed by both the client and the talent (or the parent/agent of talent), even if there is no fee involved. This is important to protect both parties down the line and ensure that all involved are clear about what they are agreeing to. Usage agreements should be signed by both parties BEFORE any shoot takes place.

 

Child Employment Permits

All shoots involving children must comply with relevant child employment legislation in its respective state. Depending on the state, the client/employer must apply to the relevant organisation for a child employment permit. This must be approved prior to the shoot and relevant information provided to parents. In many cases, there will be forms to sign by the parent prior to employment taking place. It is very important to check what the employers obligations are in your state and ensure that your child only participates in shoots that comply with the regulations. To check up on what is required in your state you can visit the following websites:

VIC – Business Victoria

NSW – Office of the Children’s Guardian

QLD – Business Queensland

 

Other Top Tips

  • Always check that the person contacting you is working for a legitimate company. If they claim to be from a particular company, and you are unsure of their legitimacy it is a good idea to contact the company to verify. Never send photos or videos of your child until you have done a thorough investigation.

 

  • Talk to your agent! If you have one, your agent can assist you with all of the above negotiations, that is what they are there for.

 

  • If the person contacting you asks for payment for anything – RUN! There is absolutely no reason for you to pay someone to give your child work.

 

These opportunities can be a wonderful experience, but being wise and savvy about how you handle them is important to protect your child’s career and wellbeing. Teaming up with an agent that has your child’s best interest at heart will make this process much smoother and provide you with expert support as well.

Families who work together, stay together!

What you may not have noticed in more recent times is that a lot of the TVC’s, advertisements and even TV series you see around are made up of real, genuine families. The request for REAL families or REAL siblings or even the odd cousin or grandparent is rapidly increasing in the entertainment industry. Previously it was much more common to manufacture a family during the casting process, by mix and matching talent to look like a real family. But the problem was, you can’t manufacture a genuine family connection. A real mother and son will always be more believable on camera than two relative strangers, and with acting skills or experience not always necessary for some campaigns, we have seen this trend grow at a rapid pace.

Vivienne & her mum for Hippy Australia

The idea of family advertising has become a prominent symbol in advertising and is used by marketers to increase profits. According to sociology, it is argued that these families influence the way that behaviour and attitude towards society are portrayed. Nonetheless, families are used as a functional advertising tool – increasing profit as well as building a strong reputation with their consumers. Who would have thought your little family would be the reason a business makes a turnover.

Using real families in their campaigns also allows a brand to become more relatable because when you look at these advertisements, your subconscious tells you “hey, these people are just like me!”.

The De Paula siblings for Britax

So with all these benefits to brands, what are the benefits for your family to venture into this world of modelling and advertising? Well, not only do you get to feature in a national campaign (and be paid for it), but you get to spend quality time with your family and have a unique experience that you will all remember for a long time. You also get some gorgeous professional photos to help you remember it all!

In just the past few months, we have been asked by several different types of companies for real siblings to cast in their latest TVC or shoot. Some examples are Arnotts, Myer and Riviera Australia. Families have been requested by realestate.com, P&O Cruises, Allianz, NSW transport, Guardian Funerals and even Tourism of Fiji. Some families have scored all expenses paid for holidays by clients for their work, and on top of it, they get paid for their time as well!

Bettina Management has recently launched their Bettina Families division, available to Bettina talent. If your child is currently represented by Bettina Management and you are interested in joining Bettina Families at no extra cost, please contact families@bettina.com.au