Myths, Mayhem and Money: The Truth About the Child Talent Industry – Part 3

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Money, Money, Money!

Everything costs money, so don’t be surprised when talent management also comes at a cost. At Bettina Management we have a full time castings team who spend all of their time putting children forward for briefs every single day. We do a really large amount of work behind the scenes in order to put our kids forward for as many different jobs as possible. However, all of this work does take a large amount of time and energy from our team, and involves an immense investment in digital infrastructure and expert knowledge in order to be compliant. This can’t all be done for free, hence why we have costs for our talent management packages.

After your child is accepted onto the books, the first stage is to be are pitched for a job. If we receive a brief that is suitable for your child (e.g. Boys 10-12, NSW, Brown Hair), they will be pitched to the client by our casting team. The client will then select multiple children who they believe will be a good fit for the job. From here there is the possibility of having to do a video casting or audition before a client will want to move ahead, however this isn’t always the case.

After this your child might be lucky enough to be chosen by the client to attend an in-person casting or get selected for a job without one.

If this does occur here is break down on what you can expect money wise from this part of the process. When your child is selected for a casting and they choose to attend, this portion of the process is unpaid. A casting will usually only take 5-15 minutes and doesn’t require a payment. Though castings are unpaid, they are a really good opportunity for your child to be exposed to some of the procedures and processes within the industry.

It also allows for casting agents and producers to be exposed to your child and maybe even keep them in mind when another opportunity comes up in the future.

If they aren’t selected to continue on further after their casting, it is still a great opportunity for the child and will help to build their confidence and help with nerves during other castings, if they are requested for a casting again.

If a child makes it through to the next stage, they will either attend a call-back or they will be requested for the job. A call-back is basically a second casting. This happens when a client would like to see some of their options again, in order to make a final decision. Call-backs are usually paid if they are for commercials, but not for feature films or a TV series. They will also be longer than a casting and less children will attend; the payment for a call back is most likely to be just a base wage amount per hour.

If your child is successful and is requested, they may be required to attend a wardrobe fitting. A wardrobe fitting is exactly how it sounds, the child will need to go and try on their wardrobe for their shoot, this is to ensure that all items fit, adjustments can be made if necessary or give the stylist time to source other items if needed.

This is very similar to a call back in the sense that they will be paid for their time, just an hourly rate, but it will be a tad more exciting because you know that your child has been selected for the job.

The next stage will be the shoot, the best part of the process. Shoots can be unpaid; however, you may be compensated with clothing or vouchers from the client. We always accept these jobs to create more opportunities for our talent, we will also always pay the kids a working base awards rate if the client is not providing payment or is providing clothing vouchers instead. This is so that no shoot is ever technically unpaid. These shoots aren’t very common but it is still a great opportunity for your child to attend any kind of job, especially for the experience.

Unpaid shoots are often student films and runways or extras in Live TV crossovers such as Sunrise or The Today Show.

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The majority of shoots will be paid opportunities and every shoot will be different. When you receive the booking details for the shoot, you will also receive the details for your child’s payment.

The payment amount will depend on many factors including the type of work, hours needed on set, where the advertisement will be shown and how long it will be shown for, among others. As your agent, we are here to ensure your child receives equal compensation for the amount of work done for the client. It is important to align your expectations with the fact that every shoot is different. Some will pay per hour and others will be a lump sum and in most cases no payment will be the same.

While it is important to know this information if you have a child within the industry, also remember that money isn’t everything. Though it can be nice for your kid to get some pocket money or savings for later in life, overall it is all about the experience and the fun your child will get from these opportunities. And for the parents, well you can have some keepsake images to share with family and friends, maybe even bring them out for some embarrassment at their 21st!

Any job will be an exciting and enjoyable time for your child and a great opportunity for them to build confidence and gain experiences that they can remember for the rest of their lives.

Myths, Mayhem and Money: The Truth About the Child Talent Industry – Part 1

Many myths surround the child talent industry and child talent/modelling agencies alike.

As the leading agency in the Australian child talent space, we are here to let you know what it’s really like.

The industry in itself can be very fast-paced, with clients organising shoots and castings with only a day’s notice, so expecting these kinds of situations is crucial. We understand that you won’t always be available on short notice but it’s a situation you may come across and it is important to align your expectations to the industry. While fast – paced, the child employment space is also extremely regulated, as any area involving children should be.

And ultimately this is why having an agent is so important, to ensure that everything is done right.

Part 1: What Is Legal?

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Recently SBS program ‘The Feed’ aired the documentary, ‘Breaking the Model’ on the experiences of some young people working for well-known adult modelling agencies in Australia.

While there are issues in every industry, the adult modelling world is extremely different to, and not a reflection of the child talent agencies and the child modelling world.

During the program and in countless media articles following, some of the reported information was incorrect regarding the necessary legal requirements that talent and modelling agencies must follow when sourcing work for children, specifically in NSW.

Contrary to comments made in the program; performer representatives (also known as Talent Agencies) do not need to register themselves as an employer of children with the Office of the Children’s Guardian (NSW), or similar organisations in other states. While that may seem strange, the agencies are not the employers of any children; we as the agent are only – the “middle-man” between the child and the employer. The ‘Employer’ is defined as “the brand or company that has booked the child for a shoot, will be instructing them to perform tasks on set and will ultimately be paying them for work, via the agency”

This means that there is no legal obligation for any agency to register, as they are just the representatives of the talent.

Regardless of this, representatives of child performers do have other legal obligations they must meet. Agencies must ensure that anyone who wishes to employs their talent, is registered with the relevant organisation and can provide the required documentation to prove they have meet the correct legal restrictions.

For example, if your child does a catalogue shoot or a TV Commercial for Target, we will ensure that Target are following all the proper guidelines to be employing children, such as being registered with the correct organisations, no matter the state.

It is also mandatory that your child is supervised on set at all times by a parent or chaperone nominated by the parent. If they are of school age, you also must have the permission of your child’s school and principal in order for them to leave school and work during school hours.

Every legal guideline must be followed meticulously because not only could it lead to large fines and penalties for the agency involved, but could also risk putting a child in an unsafe environment.

The occurrence of situations like this are almost non-existent, as child employment is a heavily regulated sector. Most brands these days will always go through a reputable agency to find talent and any reputable agency will not work with a non- reputable and law abiding client, so the risk of this is extremely minimal. As an agency we pride ourselves in ensuring we are doing everything we can in order to guarantee our kids are safe, wherever they are working.

While this may seem like a lot, it is essential as a parent whose child has an agent or as someone looking for talent management, that you are aware of what goes on. There is absolutely no need to worry as your agent has it covered, and they will send you all the necessary information you are legally required to have. However, if you do want to find out more, reach out to your agent so they can point you in the right direction.

At the end of the day being informed is necessary but you really have no need to stress. If your child is represented by a reputable agency they will be aware of all legal obligations and follow them methodically.

Bettina Stories; Ava & Olivia Hosking

Anyone who works with toddlers will know that one is enough and two can be a nightmare! But Sammy has been making it work with her gorgeous twin girls over the last couple of years when they’ve been booked for some amazing campaigns. She chats to us about what it’s like having twin toddlers on set and also their experience working as a whole family for Elevit.

 

Why did you decide to join the girls up to an agency?

It sounded like a fun thing to try – The girls are identical twins and I had a lot of people saying they would be great.

 

What did you look for when deciding on an agency for the girls?

First they had to have a good reputation, some great opportunities for the kids and, of course a high standard professionalism – treating the children well.

 

What made you choose Bettina Management?

The great reputation, track record of amazing clients, word of mouth from others in the industry, and ease of communication.

 

What was it like taking them to their first casting?

So exciting, I was really happy to simply show my babies off – anything else was just a bonus

 

What is the best part of seeing the girls working on set?

Being with them and be able to ‘work’ as a new mum, it was a great thing to look forward to. It’s so much fun being on set, everyone always loves and takes such good care of the kids.

 

What do you find challenging about having the girls working in the industry?

The older the twins get, the harder it is to keep them under control!

 

What is it like seeing the girls on TV for the first time?

We especially love seeing the girls on TV and hearing when friends and family also see them – we have family in Adelaide and they are always delighted when they show up on the screen.

 

What is your favourite job that the girls has done?

They are all so fun, Elevit was so memorable as it was with all three of us and the girls were still such little babies. It was shot so beautifully and such an incredible experience.

 

Do you have any advice for parents with young babies wanting to get into the industry?

Just go for it, listen to what they have to say and don’t take it too seriously.

 

Watch their interview here >>

Bettina Stories; Ashley Kim

It’s not every day you get to jump aboard a cruise ship on an all expenses paid holiday! Little Ashley was lucky enough to be booked for client Royal Carribean Cruises, which meant her and her family were treated to the Royal treatment aboard their luxury cruiseliner, in exchange for a few hours of modelling work which saw Ashley featured in their international advertising brochures. We spoke to her and her sister, Jennifer, about their once in a lifetime experience!

 

Ashley

  1.     How long have you been with the agency?

2 years

 

  1.     What was your first job?

My first job was for Royal Carribean cruises.

 

  1.     What was it like going to your first casting?

I was nervous going to my first casting, but I had a great time and now I have improved and don’t feel so nervous anymore.

 

  1.     How did you feel when you were told that you booked the job?

I was so excited to be going on a holiday with my family.

 

  1.     What was the best part of working on set?

I love getting to see all parts of the cruise and playing in the water park.

 

  1.     You got to go on a cruise for a job – can you tell us a bit about that?

We got to see everything and did a bit a modelling for their pamphlets. It was really fun and I loved being on holiday with my family.

 

  1.     What things did you find difficult or challenging on set?

Sometimes I get a bit nervous, but I think I have improved a lot.

 

Jennifer

  1.     Why did you decide to join Aydin/Ashley up to an agency?

    We noticed that she was interested in modelling and having her photo taken, so we thought we should let her have a try.

 

  1.     What was it like taking her to her first casting?

It was nerve-racking for all of us but we were so proud of her.

 

  1.     What is the best part of seeing Ashley working on set?

Just seeing her having fun and doing something that she loves.

 

  1.     What was it like taking the whole family on a cruise for the shoot?

It was a great experience and we are very grateful for the opportunity.

 

  1.     What do you find challenging about having Ashley working in the industry?

It can be nerve-racking for the family and you don’t want her to be disappointed, but it always turns out great.

 

Watch here>>

Bettina Stories; Brodie Manning

While it was a slow start for Brodie, having to wait almost a year for his big break, he waited it out and landed his very own TV commercial. Not only was it for a major commercial brand, Vicks, he was also flown to Malaysia to film it! All expenses paid, flights, hotel, spending money, the works. Brodie’s TVC is yet to come out, but we already know it will be great and cannot wait to see it.

Amanda is the mother of the brilliant character Brodie. This experience is something they will share forever and we got the chance to hear about this first hand.

 

Age: 7 years old

Signed: 2016

Clients: Vicks

 

Brodie

How long have you been at the agency?

Approx 1 ½ years

What was your first job?

Vicks Vapour Rub

You got to go to Malaysia for a job – was that exciting for you?

Yes it was very exciting. My first job and it was overseas

What was it like going on the plane?

I felt excited and nervous but glad mum was with me.

Did you like the hotel?

Yes it was good because it had a swimming pool

What was everyone like on set?

They were really nice. I got to ride on a hoverboard and I got to teach the girls how to play Big Bash and AFL on the ipad.

What was the best part of working on set?

Being able to act and meeting new people

What did you find the hardest on set?

Having to keep my eyes closed for a long time

 

Amanda

Why did you decide to join Brodie up to an agency?

I decide to join Brodie up to an agency as he is a real character and natural performer.

What made you choose Bettina Management?

I chose Bettina Management as I had seen a lot of their ads and they seemed like a reputable company.

What was it like going to Malaysia for the TVC?

It was crazy. It was Brodie’s first job and we were being flown to Malaysia to do it. It was quite surreal. It all happened within a week or 2 so we were a bit overwhelmed. It was exciting for both us as parents and Brodie as well as his siblings. We didn’t know what to expect when we got there.

Did they set you up well?

The agency was great. We didn’t have to worry about anything. Hotel, flights, transport was all organised. They met us at the hotel when we arrived and in our downtime, they were able to drop us off places so we could do some sightseeing and shopping.

What was it like watching Brodie on set?

Seeing Brodie on set was amazing. I was so proud of him. He worked really hard and got a little cranky at times, but he did such a great job. The production team were really great and looked after us well.

What do you find challenging about Brodie working in the industry?

I guess the most challenging thing about Brodie working in the industry is when he goes for an audition and does not get the role. It is hard as a parent to try and explain that although they did a great job, they were not the right fit for the role.

 

 

Watch their interview here:

2017 – The Year That Was

We are so proud of all of our talent for all of the hard work and efforts they have gone to this year! Here are some of our favourite achievements of 2017 and a recap on the crazy year that was. 

Telstra Perth Fashion Fesitval 2017

Runway Ready

In September Bettina Management had the honour of attending the Telstra Perth Fashion Festival, one of Australia’s premier fashion events. Bettina Management hosted a model search competition and in just 2 days received almost 500 entries. From that we narrowed it down to 20 kids for the runway finale and from that we crowned our 2 winners – Josh, 13, and Jamilla, 7.

 

 

The boy who did it all

Mack, at only 1 year old is taking the child modelling industry by storm!  Just this year Mack has booked shoots and TVC’s for Pumpkin Patch, Seed, Bonds, Mitsubishi and Myer.

 

 

 

International Jetsetters

Some of our Talent has been lucky enough to shoot overseas this year. Phoebe was flown to Bali for a Fila Kids shoot, and Brodie went to Malaysia for a Vicks shoot. These kids along with a parent had all flights and accommodation paid for, spending money for food while they were there and they were paid for the work they did whilst they were there too!

 

Lead Role Scorer

One of Bettina Management’s very own, Celine, landed a lead role on a new TV Series on ABC Me, Mustangs. Mustangs was a comedy-drama about girls abandoning the sidelines and starting their very own all female team, their local club’s first. The girls juggle their new soccer commitments with the rollercoaster that is teenage life. The whole series is now available online to watch on ABC’s iview.

 

 

 

Bettina Families Division

This year there has been a serious increase in demand for families, siblings, cousins and even grandparents. So we have decided to open up a whole new families division, currently complimentary to all families who already have a child on books. Recently we have had real families booked for several of our clients including Cengage Learning, Hippy Australia, Britax, Elevit, Bank of Melbourne, Johnson & Johnson, Target Australia and more.

 

Global News Sensation 

Shilah is one of only about a hundred people in the world known to have Uncombable Hair Syndrome (UHS). This is an extremely rare genetic disease, characterised by straw, white or silver blonde frizzy hair that cannot be combed flat. Over the past few months Shilah has become the latest global news sensation, with articles in the Daily Mail, Mirror, Pop Sugar, Global News and made one of the cover stories for That’s Life Magazine. To top it off Shilah and her Mum were on Plus 7’s The Morning Show! Shilah has completely embraced her unique look and enjoys being an inspiration to others to be proud of who they are.

25 years of Bettina Management

Bettina Management celebrated their 25th birthday this year! To celebrate being a quarter of a century old, we visited our clients in all states and brought along cupcakes and goodies with us. We received lots of thank you notes from our clients who thought it was a lovely gesture. We also held a competition for all new applicants of our birth month that gave them the chance to win a $250 Target Voucher. A little celebration at the Bettina Management HQ was held as well, with some cupcakes of our own and party poppers!

This year has been one full of excitement and chaos! We can’t wait to do it all again next year.

2016; The Year That Was

We’re all about celebrating successes here at Bettina Management! So we thought we would recap the crazy, fun, whirlwind year that was 2016, and some of the amazing things our little stars got up to in the last 12 months.

 

img_4026WALKING FOR FASHION ROYALTY

Telstra Perth Fashion Festival is one of the biggest nights on west coast for fashion. It was a Bettina first when we got a request for our very own kids to walk for luxury children’s fashion label – Mischka Aoki, who’s gowns have been worn by many mini-superstars, including none-other than Beyonce’s daughter, Blue-Ivy.

Three lucky girls made it through the casting process and were awarded a spot on the runway for the big night. Keara, Emily and Scarlett did us all proud and worked the runway like they had been doing it their whole lives! With our Perth Talent Coordinator, Gloria, cheering them on from the sidelines it really was a night to remember!

(Photo Credit: Stefan Goslati)

 

 

screen-shot-2016-03-16-at-11-20-03-amALLEGRA’S BIG BREAK

Miss Allegra is the hardest working 6 year old we know! She has been working away with our friends at Wellcom Worldwide shooting for Target Australia’s catalogues for the past year, but she always kept her eyes on her big goal – a spot in a TV commercial.

Well one day in February we got a very exciting request, a casting for Allegra for a Target Easter TVC! Allegra and her mum Chelsea popped along to see our friends at Casting Sugar, and then we patiently waited for the good news. Thankfully the good news came and Allegra’s dream came true!

We asked her mum Chelsea what this year has been like for them, here’s what she had to say:

“Allegra has loved working with Target this year, as well as a few other campaigns she booked throughout the year. It can always be a challenge to juggle school and other commitments but Allegra really enjoys working on set with the whole team and it is always great to see the final product. She was also lucky enough to achieve one of her goals in booking a TV commercial, it is always wonderful to see your children work hard and be rewarded. She was over the moon that her dream became a reality and it was an overall amazing experience for the whole family!”

JET SETTERS

 

12841239_996869440392306_5869253557699833700_oWho doesn’t love an all-expenses paid holiday! While it wasn’t all lounging by the pool for our talent this year, our kids had some amazing experiences shooting interstate and even internationally for some incredible global brands.

Matching talent can be a casting director’s most difficult job, but sometimes the stars align and everything just falls into place. One of those moments was when a Westfield TVC brief came through for a child version of Australian model, Yaya Deng, and we knew we had the perfect girl. The only catch was – she wasn’t in the right state! But after weeks of casting and no luck, we suggested our girl Achok, and as we already knew, she was perfect! Achok and her mum were flown to Sydney for a few days of shooting, and the end result was simply incredible.
Isn’t it every little girl’s dream to model for the one and only Barbie brand? Well, one little girl’s dream came true when she was cast as the Australian representative in the Barbie – “You Can Be Anything” campaign, and this was just image5the start of the good news. Not only would our Maya be part of a truly special campaign, celebrating young girls aspirations and dreams, but she would also be flying with her family to Bangkok, Thailand to film the campaign! Maya travelled with her whole family and our own Talent Coordinator, Jess for a jam-packed week in Bangkok.

The final product speaks for itself, there were certainly a few tears in the Bettina office when we saw this for the first time.

 

 

FAMILIES WHO WORK TOGETHER, STAY TOGETHER


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This year was the year for families. We had so many kids and parents working on set, killing it as
a family unit. Our clients are always looking for real people and genuine connection and what better than a real family to produce this.

The Gerritsen family, originally from Holland, worked for multiple clients and brands, including Australian Country Spinners, Britax Australia, Target and Cengage Learning. They are truly a superstar family; workable, fun, creative and charismatic, all the qualities that we look for and our clients love!
We also had several families booked for regular clients such as Cengage Learning and Britax. A big thank you to all the parents who stepped up to the plate and participated, we know it wasn’t exactly what you signed up for, but you smashed it nonetheless.

 

AGENCY NEWS

img_3227Along with the successes of our wonderful talent, we also made a couple of other leaps and moved premises in two states. After nearly a decade in Alexandria our Sydney agency turned over a new leaf and shifted premises to lovely Chippendale, whilst our Melbourne agency & Bettina HQ moved from Docklands to Southbank; settling into a beautiful building in the creative hub of Melbourne, with many other neighbouring creative agencies, production houses and studios.

What a wonderful year it was. Thank you to the tireless efforts of our Bettina team, our talent, the parents that make it all happen and our clients who have given our talent some amazing opportunities throughout the year. 2017 is shaping up to be even bigger and better! 

The Bettina Team XX

Bettina Stories; Miika Schmidhuber

Having your young baby working in the industry modelling for catalogues and TV work can be fun, challenging and at times a bit of a whirlwind.

Little Miika joined us when she was just 4 months old, and has been a little star from the beginning. Clients were captivated by her gorgeous eyes and flawless temperament, and her work has been plastered across in-store billboards and online campaigns. We spoke with Miika’s mum recently about her experience working with her baby in the industry, and why she decided to join the industry in the first place.

Age: 1yr

Signed: 2015

Clients: Pure Baby, Britax, Australian Country Spinners

screen-shot-2016-08-10-at-9-37-31-amWhy did you decide to join Miika up to an agency?

She always received a lot of attention as a newborn. So we thought why not? Let’s see if she gets any work and just for a bit of fun

What made you choose Bettina Management?

From sending through Miika’s application to the really informative interview process, the service was really amazing, very friendly and thorough.

What was it like taking her to her first casting?

It was quite nerve-wracking as we weren’t sure what to expect, but she loved it so it was overall a great experience.

What is it like seeing Miika in print?

purebaby_campaign_d2_shot09_0587-copyIt makes me very proud to see her face out there!

What is your favourite job that Miika has done?

Her latest job which was the Pure Baby summer campaign, they were gorgeous images.

Do you have any advice for parents with young babies wanting to get into the industry?

Give it a go! You never know what might happen so it is worth a shot

Watch her interview here:

Welcome to the Bettina Management blog!

This space is dedicated to providing Bettina Management members and parents an insight into into the industry and our agency with tips and tricks of the trade, relevant news, advice, member reviews, feedback and much more!

It can be a little daunting joining an agency and entering the exciting world of child modelling – most of us have never had the experience of being with an agency and don’t even know where to begin!

Here, we will be a secure source of information and most importantly, we will walk you down the path to stardom and try to make it a little less bumpy!
We are always open to suggestions for posts or feedback.
We hope you enjoy it!
Love, The Bettina Team XX