When looking for an agent for your child, you will probably come across a lot of contradicting information about what is and isn’t better for your child. One of the most common phrases you will come across, used to promote smaller agencies, is that they are ‘boutique’ and therefore able to offer a more personalised service because they only represent a small group of talent.
As one of the largest agencies in Australia, it would be remiss of us to gloss over the fact that this might sound as though we are trying to promote why we would be a better choice over a smaller agent. But bear with us, as there are some solid facts that you should consider when deciding what type of agent you go with.
First off, there is no real definition of a ‘boutique’ agency, so an agent could still have millions of children on their books a promote that they are ‘boutique’. There is no regulation on this and as such it is not a really a factor you can rely upon when making your decision.
When sourcing talent, clients like plenty of options to choose from. This gives them greater chance of finding the right talent they are looking for rather than trying to cast from limited options. They also prefer to source talent for multiple roles from one agent, as obviously this significantly cuts down on the administration time. If boutique agents really are boutique, then they would likely not have a healthy enough talent pool to provide clients with options and a range of choice like a larger talent agent can. This is why clients tend to go directly to larger agents for their campaigns, and as such larger agents end up with the most work for their talent because they are able to best service the industries clients.
But what about recruiting talent? Isn’t there a set criteria for what type of children will gain work in the industry, and as such only those that fit should be offered placement? Well, as agents, we know that sometimes the shiniest gems are hidden in the most unlikely places! So whilst we can be extremely picky and stick to a certain criteria when recruiting new talent, and as such limit our talent pool, we are aware that there is a plethora of work available to talent of all shapes, styles, looks and skills. We also know that sometimes children just need to be given a chance to develop and shine, and we love seeing new talent blossom from one opportunity to the next. The only criteria required to succeed in the industry is passion and patience!
One of the main fears among new talent and their parents is that they do not want to ‘compete’ with lots of other children for each job. This is typically what steers them towards smaller, boutique agencies. But the reality of the industry is that if you are right for the job, you will get it. It doesn’t matter if there are 5 or 500 other talent going for the same role, if you’re it, you’re it! What you really need is an agent that will expose you to the most opportunities possible, and that is what you will get at a larger agent. As explained before, because of their healthy and varied talent pool they are a one stop shop for clients and typically attract the most work. You will always be submitted for roles with other talent, whether they are from your agent or with other agencies. But with maximum exposure you will (hopefully) find the role that is perfect for you, irrelevant of how many other talent they had to choose from!
At the end of the day you need to find an agent that you feel comfortable with, but don’t be scared away from approaching larger agents and don’t be sucked in by common buzzwords. Only you can decide what is right for your child but if you are armed with the right knowledge and expectations you can rest assured that you will make the right decision.