…and ACTION!

Iconic Australia soap opera Neighbours has announced this week that they will be returning to set to resume filming. Here at Bettina, we have many talented kids who star as child characters on iconic soaps such as Neighbours, Wentworth and Home Away.

You might wonder how they make social distancing rules work on- set without disrupting the end product? The answer is with great camera work and clever editing. Long-running shows, like Neighbours have excellent film and stage crews, who can work the angles and props on set to make it seem like the actors are closer to each other than they actually are. The perfect solution for the producers to get their show and for the actors to remain safe!

The industry is constantly keeping an eye on all of their COVID-19 safety protocols. This includes measures that could stay in place for up to a year; such as segregated production teams, no physical contact between actors, limiting the number of people on set by increasing the shoot schedule times; changing catering practices so no shared buffet style self-help platters and using disposable cutlery and plates to name a few.

What remains uncertain is how these new measures will impact the production of our favourite shows. Will a smaller crew create more agile productions and have an advantage to the creation of the show, or will increased costs erase any potential silver linings? Only time will tell.

In the meantime, we are excited to see more of our talent back out there, with many Bettina babes stepping in front of the camera in days to come.

 

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Bettina Babe Scout, Playing Baby Aster on Iconic Australian Soap, Neighbours!

While some parents may express hesitance to get back ‘out there’ after isolation, you can rest assured that strict measures are in place, and will be, for the imminent future, to protect your children.

As per usual, if you do not feel comfortable accepting an audition request or a job booking, then the decision is yours to accept or decline. If you do choose to accept a job opportunity, you will be provided with an in-depth document detailing the specific client’s COVID-19 protocols and their health and safety policy.  When it comes to our toddlers, some brands will not be confirming their shoots until 1 day prior, so that they can have the best grasp on the situation and amend or cancel employment if necessary. So, expect everything involving your little ones, to be a bit faster paced and more urgent than normal.

Our wonderful talent is going to be a part of some amazing projects and opportunities this year and we can’t wait to share what they have been up to!

We also look forward to seeing what great things our Bettina babes will get up to for the rest of the year and can’t wait to get back into the full swing of things!

2019; A Year In Review

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We can’t believe that another decade at Bettina Management has almost come to an end! While this decade has been amazing, we want to celebrate the year just gone and look back on the greatest achievements of our wonderful talent in 2019.

All of our talent have done some incredible work this year and we are so proud of all of them! Our Instagram (@bettinamanagement) and Facebook page  will give you a nice wrap up of the year and show off most of the work our kids have done this year; full of heaps of adorable snaps of our little ones.

Our talent have done some fantastic campaigns this year with our most loyal clients including Cotton On Kids, Big W, Best & Less, Country Road, Bonds, Rock Your Baby, Target and Seed. And we worked with a large amount of  impressive clients for the first time including Sportscraft, Lorna Jane, H&M, Rusty and many more!

Here are some of our highlights from the year that was 2019!

 

Newborns Debut

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Baby Koa-Rae making her big screen debut!

We were extremely lucky and blessed to have a few of our little babies sharing the role of the newest baby on one of Australia’s longest running soaps. Home & Aways newest addition, Baby Grace, was played by our gorgeous babies and they made their debut in October this year. We are so proud of them all and love watching our little babes shine on screen! Keep an eye out in 2020 to see some more of our little newborns also make their debuts in several long running TV series’!

 

Bettina Families

2019 has been the biggest year yet for our Bettina Families division. With more families joining than ever, we are also saw more families booked for jobs than ever before. This year our families worked with brands such as Werribee Open Range Zoo, Beachwood Homebuilders, Cengage Learning, Telstra, Best and Less and many more. Keep your eye out for some more exciting news from the Bettina Families division in 2020!

Time for a Holiday

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The DeCarlo Family exploring Uluru, in between filming!

Two of our wonderful families headed to the Northern Territory on a free family holiday as part of a commercial for NT Tourism. The De Carlos family got to film fin the incredible Uluru National Park, while the Papallii family shot in Kakadu National Park. We were glad to hear that both families enjoyed this incredible opportunity and the free holiday!

 

New Ranges, New Faces.

This year we were fortunate enough to have our talent help to launch three wonderful new ranges with some incredible clients! William, Skyla and Lakoda all got to be the faces in the launch of Sportscraft’s new Kids range. Meredith and Holly joined forces and looked fierce as they became the faces of Lorna Jane’s new exclusive Tween range. And lastly Luca, Skyla and Ty all got to shoot for the launch of Australian Brand, Lily & Lord.

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William and Skyla debut the new Sportscraft Kids Range.

 

International Brands

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Elodie looking fabulous for H&M Kids!

Here at Bettina Management we work with many incredible Australian brands and clients, and this year some of our talent had the opportunity to work with some incredible international companies and brands including H&M, eBay, Aldi and Nicholas and Bears. Our little ones had a fabulous time on set for these brands producing some incredible images and videos.

 

 

Boy meets world!

In 2018 one of our Bettina Babes, John, was lucky enough to pick up a role on Neighbours as Toadie’s son, Hugo.

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John on set for Neighbours.

This year at the young age of 2, John was lucky enough to have scored himself a reoccurring role throughout the whole of 2019!  We still get so excited every week to see him on our screens.

What an incredible year it has been for John and we can’t wait to see what 2020 holds for John off-screen and little Hugo on-screen.

Myths, Mayhem and Money: The Truth About the Child Talent Industry – Part 2

Part 2: Briefs, Clients & No Guarantees 

Maya - on set of the Barbie shoot

The opportunity to be a part of the entertainment industry can be a fun and rewarding experience for everyone involved. However, as any good and reputable child talent agency will tell you, we cannot guarantee work.

Yes, you read that correctly, we cannot promise anything. We will never know whether a child will get dozens of opportunities, or just one. In some cases, unfortunately we will have talent that will not come across any work during their representation.

This is because the role of a talent agency is to act as the middle man between the brand/client and the talent. We do not create the ‘work’, nor do we know which talent the client will prefer or select for their campaigns.

 

“We do not guarantee work simply because we are not the decision makers in this process.”

 

So here is how it works from our side. The client will let us know, through a brief, what kind of child they specifically need or want for their shoot. Which is why we can never predict when your child’s age, gender or ethnicity will come through in a brief from a client. Each brief will have a different requirement for the agency to meet, for example; ‘We are looking for a Size 2 girl with Brown Hair’ or ’10-12-year-old boys, who are strong swimmers’. Once we have these details, we scour through our talent and ensure we submit all children who are suitable. So if your child doesn’t meet the brief requirements, we cannot submit them for that particular role or campaign.

The client will make the final decision and we cannot predict nor change this eventual outcome, so remember to keep this in mind if your child is a part of the industry or you are considering entering the industry.

Our dedicated casting department undertake many tasks as the ‘middle man’ in this process. They build and maintain our impressive client base, established over the years to also include a regular client base; who consistently use our agency to search for talent for their upcoming projects. They also submit all of our wonderful talent to all briefs that come thorough.

Zaid World Vision

Suitable briefs are always subject to the client’s needs and once again we aren’t able to foresee what work will come in over the 12 months of your child’s representation. The one thing we do guarantee is that your child will be submitted for all briefs the are suitable for throughout their time with us.

We are lastly the communication between yourself and the client to ensure everything runs smoothly and all legal guidelines are followed (Check out look at Part 1 of The Truth about the Child Talent Industry series to find out about the legal side of the Industry)

It is also important to remember that we will always provide you with as much information as possible, so if you are joining our agency, or any talent agency, be sure to thoroughly read all information provided to you. This can be an easy way to ensure that you understand everything and are prepared for anything the industry throws your way! Remember we are just as excited as you to watch your little star shine!

Myths, Mayhem and Money: The Truth About the Child Talent Industry – Part 1

Many myths surround the child talent industry and child talent/modelling agencies alike.

As the leading agency in the Australian child talent space, we are here to let you know what it’s really like.

The industry in itself can be very fast-paced, with clients organising shoots and castings with only a day’s notice, so expecting these kinds of situations is crucial. We understand that you won’t always be available on short notice but it’s a situation you may come across and it is important to align your expectations to the industry. While fast – paced, the child employment space is also extremely regulated, as any area involving children should be.

And ultimately this is why having an agent is so important, to ensure that everything is done right.

Part 1: What Is Legal?

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Recently SBS program ‘The Feed’ aired the documentary, ‘Breaking the Model’ on the experiences of some young people working for well-known adult modelling agencies in Australia.

While there are issues in every industry, the adult modelling world is extremely different to, and not a reflection of the child talent agencies and the child modelling world.

During the program and in countless media articles following, some of the reported information was incorrect regarding the necessary legal requirements that talent and modelling agencies must follow when sourcing work for children, specifically in NSW.

Contrary to comments made in the program; performer representatives (also known as Talent Agencies) do not need to register themselves as an employer of children with the Office of the Children’s Guardian (NSW), or similar organisations in other states. While that may seem strange, the agencies are not the employers of any children; we as the agent are only – the “middle-man” between the child and the employer. The ‘Employer’ is defined as “the brand or company that has booked the child for a shoot, will be instructing them to perform tasks on set and will ultimately be paying them for work, via the agency”

This means that there is no legal obligation for any agency to register, as they are just the representatives of the talent.

Regardless of this, representatives of child performers do have other legal obligations they must meet. Agencies must ensure that anyone who wishes to employs their talent, is registered with the relevant organisation and can provide the required documentation to prove they have meet the correct legal restrictions.

For example, if your child does a catalogue shoot or a TV Commercial for Target, we will ensure that Target are following all the proper guidelines to be employing children, such as being registered with the correct organisations, no matter the state.

It is also mandatory that your child is supervised on set at all times by a parent or chaperone nominated by the parent. If they are of school age, you also must have the permission of your child’s school and principal in order for them to leave school and work during school hours.

Every legal guideline must be followed meticulously because not only could it lead to large fines and penalties for the agency involved, but could also risk putting a child in an unsafe environment.

The occurrence of situations like this are almost non-existent, as child employment is a heavily regulated sector. Most brands these days will always go through a reputable agency to find talent and any reputable agency will not work with a non- reputable and law abiding client, so the risk of this is extremely minimal. As an agency we pride ourselves in ensuring we are doing everything we can in order to guarantee our kids are safe, wherever they are working.

While this may seem like a lot, it is essential as a parent whose child has an agent or as someone looking for talent management, that you are aware of what goes on. There is absolutely no need to worry as your agent has it covered, and they will send you all the necessary information you are legally required to have. However, if you do want to find out more, reach out to your agent so they can point you in the right direction.

At the end of the day being informed is necessary but you really have no need to stress. If your child is represented by a reputable agency they will be aware of all legal obligations and follow them methodically.

Is Boutique really Better?

When looking for an agent for your child, you will probably come across a lot of contradicting information about what is and isn’t better for your child. One of the most common phrases you will come across, used to promote smaller agencies, is that they are ‘boutique’ and therefore able to offer a more personalised service because they only represent a small group of talent.

 

As one of the largest agencies in Australia, it would be remiss of us to gloss over the fact that this might sound as though we are trying to promote why we would be a better choice over a smaller agent. But bear with us, as there are some solid facts that you should consider when deciding what type of agent you go with.

 

First off, there is no real definition of a ‘boutique’ agency, so an agent could still have millions of children on their books a promote that they are ‘boutique’. There is no regulation on this and as such it is not a really a factor you can rely upon when making your decision.

 

When sourcing talent, clients like plenty of options to choose from. This gives them greater chance of finding the right talent they are looking for rather than trying to cast from limited options. They also prefer to source talent for multiple roles from one agent, as obviously this significantly cuts down on the administration time. If boutique agents really are boutique, then they would likely not have a healthy enough talent pool to provide clients with options and a range of choice like a larger talent agent can. This is why clients tend to go directly to larger agents for their campaigns, and as such larger agents end up with the most work for their talent because they are able to best service the industries clients.

 

But what about recruiting talent? Isn’t there a set criteria for what type of children will gain work in the industry, and as such only those that fit should be offered placement? Well, as agents, we know that sometimes the shiniest gems are hidden in the most unlikely places! So whilst we can be extremely picky and stick to a certain criteria when recruiting new talent, and as such limit our talent pool, we are aware that there is a plethora of work available to talent of all shapes, styles, looks and skills. We also know that sometimes children just need to be given a chance to develop and shine, and we love seeing new talent blossom from one opportunity to the next. The only criteria required to succeed in the industry is passion and patience!

 

One of the main fears among new talent and their parents is that they do not want to ‘compete’ with lots of other children for each job. This is typically what steers them towards smaller, boutique agencies. But the reality of the industry is that if you are right for the job, you will get it. It doesn’t matter if there are 5 or 500 other talent going for the same role, if you’re it, you’re it! What you really need is an agent that will expose you to the most opportunities possible, and that is what you will get at a larger agent. As explained before, because of their healthy and varied talent pool they are a one stop shop for clients and typically attract the most work. You will always be submitted for roles with other talent, whether they are from your agent or with other agencies. But with maximum exposure you will (hopefully) find the role that is perfect for you, irrelevant of how many other talent they had to choose from!

 

At the end of the day you need to find an agent that you feel comfortable with, but don’t be scared away from approaching larger agents and don’t be sucked in by common buzzwords. Only you can decide what is right for your child but if you are armed with the right knowledge and expectations you can rest assured that you will make the right decision.

Industry Lingo

Booked – This means talent have been confirmed for a job with one of our clients. Congratulations!

BriefA brief is a notice the casting department receives from a client. The brief is an outline of roles the client are looking to cast. This is how we know who to put forward, e.g. 4 year old girls or 10 year old boys of Asian descent.

Call-sheetA call-sheet will be sent to talent the day before a job, usually for film and TV. It is generally sent late in the afternoon and it will have all the details about where talent need to be, what time and what scenes need to be shot on the day.

Call-time A call-time is what is found on the call-sheet. It will have talent name, role, agent and what time talent will be required.

Cancellation – Unfortunately the client, for a variety of reasons, is no longer is able or willing to proceed with the scheduled booking or shoot.

Casting call – This means talent have been confirmed to attend a casting (meet and greet) with one of our clients to check suitability for a role they have in mind.

Chat to camera – Usually popular in an audition for TV or film work, the client will ask talent to speak directly to the camera either saying a few lines or an introduction. This gives the client a good idea about confidence and speaking ability on film.

Checking availabilityChecking availability means that a client is interested in a child, but has not confirmed them for a job. In order to start organising the schedule, they often check to see if potential talent are available on the shoot dates.

Client –  A person or organisation using the services of Bettina Management to book talent, e.g. Target.

Fitting – A fitting is a paid job where a client requests a model to try on various outfits who meets specific sizing requirements.

On hold – On hold for a shoot or booking means that a child has been shortlisted for the role, and must be available – if required – for the shoot dates.

Self-test – A self-test is an audition filmed from home. This must be sent to us so we can pass onto the client. All relevant details would be supplied.

Wardrobe callA wardrobe call is generally for film and TV. This is when you are called in to try on outfits and costumes before shooting or filming. You are paid for a wardrobe call.

Weather hold  – If you are booked for a job, a client may let us know that the shoot is booked *weather permitting*. This means that the shoot will be outdoors, and they will need to check closer to the date to ensure the weather is suitable. If it isn’t – the shoot will be rescheduled.

Families who work together, stay together!

What you may not have noticed in more recent times is that a lot of the TVC’s, advertisements and even TV series you see around are made up of real, genuine families. The request for REAL families or REAL siblings or even the odd cousin or grandparent is rapidly increasing in the entertainment industry. Previously it was much more common to manufacture a family during the casting process, by mix and matching talent to look like a real family. But the problem was, you can’t manufacture a genuine family connection. A real mother and son will always be more believable on camera than two relative strangers, and with acting skills or experience not always necessary for some campaigns, we have seen this trend grow at a rapid pace.

Vivienne & her mum for Hippy Australia

The idea of family advertising has become a prominent symbol in advertising and is used by marketers to increase profits. According to sociology, it is argued that these families influence the way that behaviour and attitude towards society are portrayed. Nonetheless, families are used as a functional advertising tool – increasing profit as well as building a strong reputation with their consumers. Who would have thought your little family would be the reason a business makes a turnover.

Using real families in their campaigns also allows a brand to become more relatable because when you look at these advertisements, your subconscious tells you “hey, these people are just like me!”.

The De Paula siblings for Britax

So with all these benefits to brands, what are the benefits for your family to venture into this world of modelling and advertising? Well, not only do you get to feature in a national campaign (and be paid for it), but you get to spend quality time with your family and have a unique experience that you will all remember for a long time. You also get some gorgeous professional photos to help you remember it all!

In just the past few months, we have been asked by several different types of companies for real siblings to cast in their latest TVC or shoot. Some examples are Arnotts, Myer and Riviera Australia. Families have been requested by realestate.com, P&O Cruises, Allianz, NSW transport, Guardian Funerals and even Tourism of Fiji. Some families have scored all expenses paid for holidays by clients for their work, and on top of it, they get paid for their time as well!

Bettina Management has recently launched their Bettina Families division, available to Bettina talent. If your child is currently represented by Bettina Management and you are interested in joining Bettina Families at no extra cost, please contact families@bettina.com.au

 

 

2017 – The Year That Was

We are so proud of all of our talent for all of the hard work and efforts they have gone to this year! Here are some of our favourite achievements of 2017 and a recap on the crazy year that was. 

Telstra Perth Fashion Fesitval 2017

Runway Ready

In September Bettina Management had the honour of attending the Telstra Perth Fashion Festival, one of Australia’s premier fashion events. Bettina Management hosted a model search competition and in just 2 days received almost 500 entries. From that we narrowed it down to 20 kids for the runway finale and from that we crowned our 2 winners – Josh, 13, and Jamilla, 7.

 

 

The boy who did it all

Mack, at only 1 year old is taking the child modelling industry by storm!  Just this year Mack has booked shoots and TVC’s for Pumpkin Patch, Seed, Bonds, Mitsubishi and Myer.

 

 

 

International Jetsetters

Some of our Talent has been lucky enough to shoot overseas this year. Phoebe was flown to Bali for a Fila Kids shoot, and Brodie went to Malaysia for a Vicks shoot. These kids along with a parent had all flights and accommodation paid for, spending money for food while they were there and they were paid for the work they did whilst they were there too!

 

Lead Role Scorer

One of Bettina Management’s very own, Celine, landed a lead role on a new TV Series on ABC Me, Mustangs. Mustangs was a comedy-drama about girls abandoning the sidelines and starting their very own all female team, their local club’s first. The girls juggle their new soccer commitments with the rollercoaster that is teenage life. The whole series is now available online to watch on ABC’s iview.

 

 

 

Bettina Families Division

This year there has been a serious increase in demand for families, siblings, cousins and even grandparents. So we have decided to open up a whole new families division, currently complimentary to all families who already have a child on books. Recently we have had real families booked for several of our clients including Cengage Learning, Hippy Australia, Britax, Elevit, Bank of Melbourne, Johnson & Johnson, Target Australia and more.

 

Global News Sensation 

Shilah is one of only about a hundred people in the world known to have Uncombable Hair Syndrome (UHS). This is an extremely rare genetic disease, characterised by straw, white or silver blonde frizzy hair that cannot be combed flat. Over the past few months Shilah has become the latest global news sensation, with articles in the Daily Mail, Mirror, Pop Sugar, Global News and made one of the cover stories for That’s Life Magazine. To top it off Shilah and her Mum were on Plus 7’s The Morning Show! Shilah has completely embraced her unique look and enjoys being an inspiration to others to be proud of who they are.

25 years of Bettina Management

Bettina Management celebrated their 25th birthday this year! To celebrate being a quarter of a century old, we visited our clients in all states and brought along cupcakes and goodies with us. We received lots of thank you notes from our clients who thought it was a lovely gesture. We also held a competition for all new applicants of our birth month that gave them the chance to win a $250 Target Voucher. A little celebration at the Bettina Management HQ was held as well, with some cupcakes of our own and party poppers!

This year has been one full of excitement and chaos! We can’t wait to do it all again next year.