Bettina Stories; Tilly Bulle

Everyone’s motivation for joining this exciting industry is different, for some they simply want to see their name up in lights and their face on billboards around the country. For Tilly’s mum however, she just wanted to see her little girl get her confidence back. After attending many auditions and booking some amazing campaigns, Liz has seen her daughter come to life again and has been kind enough to share their story.

Tilly
How long have you been with the agency?
Almost 2 years
What was your first job?
Bulla – which was really funny as my last name is Bulle (said the same as Bulla)
What was it like going to your first casting?
It was scary but exciting at the same time and I had to eat meringue and crackers and sour cream
How did you feel when you were told that you booked the job?
I was in the car when Bianca rang Mum and it was on speakerphone and I cried because I was very very happy and shocked
How did you learn your lines?
My first lines I had to learn were for the Xbox One S commercial and Mum and I practiced them in the car
What was the best part of working on set?
I got to meet lots of new people
What things did you find difficult or challenging on set?
Getting to know everyone because I was shy at the start
How did you feel seeing yourself on TV for the first time?
Very very excited
Liz
Why did you decide to join Tilly up to an agency?
 
Because Tilly’s younger brother has Autism and for four years she spent the whole time waiting at Paediatrician or therapy appointments and the confident happy little girl was losing her confidence.  We had been told more than once that she was so photogenic and could be a model and one day I just googled child models and applied to Bettina after reading lots of reviews.  We had hesitation and received lots of comments about signing Tilly up initially but anyone who knows Tilly and our family see only the joy it brings.
What was it like taking her to her first casting?
I think I was more nervous than Tilly.  Thank goodness for the emails from Bettina especially the Castings Guides that tell you what to do, what to wear etc.  It is very strange as you are there only a few minutes and I don’t usually go in so have no idea what happens.  Tilly was very lucky in that she got the job on her first casting.  Now she just loves going to the castings and meeting people and having fun.
What is the best part of seeing Tilly working on set?
Seeing her come alive.  For all the stress we have sometimes getting there – either on time, or without spilling drinks down our white tshirts – it makes it all worthwhile seeing her having fun, doing what she loves and so naturally.
What do you find challenging about having Tilly working in the industry?
After Tilly’s Xbox commercial we received lots of media feedback about her being dressed up to look like a mini adult and wearing makeup which was hard to take as a parent and a little confronting and my instinct was to comment and protect her.  They seemed to miss the whole concept of the ad was to make her look like a mini adult.  However I’m glad that happened right at the beginning as it made us so much better at what we do, it made us realise that this is what happens when people judge someone without knowing and what celebrities go through all the time, that you need to be thick-skinned but with a smile and a wonderful heart.
What is it like seeing Tilly on TV?
It’s funny.  It’s still a bit surreal, even now.  Tilly’s Dad is worst he googles and YouTube for weeks searching for her commercials etc and he usually finds them first.  The longest wait was for the AHM Medibank ad which was played throughout the Big Bash when all Tilly’s friends parents were either calling or texting saying we’ve just seen Tilly on telly and we still hadn’t.  In the end we set the TV to record all night and ended up forwarding through the cricket and just watching the ads.  We always get great feedback from her friends and they say it’s so lovely and weird having Tilly on their TV in the front room with them.  But what I love best is how Tilly is just Tilly – there is no bragging or drama about her, it’s just her “job” and we are so lucky to have found her dreams early on and help her to realise them.

Watch their interview here:

Bettina Stories; Aydin Chiem-Drumm

There’s nothing quite like seeing your little one on TV for the first time, and Aydin’s parents have been lucky enough to watch their son on their screens many times. We sat down with Aydin and his dad to have a chat about their experience so far.

 

Aydin

How long have you been with the agency?

2 years

What was your first job?

Royal Caribbean Cruises

What was it like going to your first casting?

Strange, but the people were nice – the director let me stand on his board room table .. I was like “wow”.

How did you feel when you were told that you booked the job?

*very* Happy –  I lost my first tooth 4 days before and I thought they would not want me.

What was the best part of working on set?

The Yummy food  

You got to go on a cruise for a job – can you tell us a bit about that?

I know .. my first cruise ever –it was sooo much fun. I got to go on the bumper cars, play on the X-box, go up in the sky view crane.  Awesome.

What things did you find difficult or challenging on set?

There was lots of waiting around and it gets boring.

How did you feel seeing yourself in a catalogue for the first time?

Weird .. but my family and friends loved it.

 

Albert

Why did you decide to join Aydin up to an agency?

I used to work in the industry, so I have some idea what to look for. Aydin is very mature for his age and takes direction very well. I figured he would be good at remembering scripts and has a very sociable personality.  He’s very easy on the eye as well .. that helps

What was it like taking him to his first casting?

A bit out of the ordinary, the advertising company was in a city tower. I wasn’t sure how Aydin would take it – but the staff were all wonderful and made him feel very comfortable.

What is the best part of seeing Aydin working on set?

How well he gets along with all the staff. They love his personality and he leaves his mark wherever he goes 

What was it like taking the whole family on a cruise for the shoot?

Well only his mother went – there was some debate over who should go .. actually, who am I kidding ..no debate really ..  Mum just decided. They had a wonderful time and I was extremely jealous!

What do you find challenging about having Aydin working in the industry?

Two things really .. firstly “getting” to the auditions especially in Sydney traffic – never fun!  And it can be disruptive. It is a commitment that all parties need to uphold. If your agent is putting you forward then you need to be sure you show up.

The other challenge is dealing with the reality that not every job is your job.  If you approach the process in the right way the industry can teach your child valuable life lessons.  Well .. that’s how we approach it.

What is it like seeing Aydin on TV?

It’s a very proud moment indeed.

 

Watch their interview here:

 

Tell Me I’m Pretty

The beauty industry is thriving at the moment with perfectly painted faces becoming an increasingly popular trend. Cosmetic stores such as Mecca and Sephora are expanding on Australian shores, with the cosmetic industry expected to bring in $4 billion this financial year, and the beauty industry $4.9 billion.

Statistics time! In the US, studies indicate that 54% of girls aged 12 – 14 wear eye makeup and 45% wear foundation.  The studies also show that 80% of kids at the young ages of 9-11 use beauty and personal care products, with 42% using them because it provides a sense of confidence. While these stats can come as quite a shock, other research indicates that students who wear makeup achieve better grades in school, and it is all to do with the confidence that the makeup brings. The beauty products make the individual feel a sense of overall enhancement in their self-esteem, attitude and personality.

Social media beauty guru, Reuben De Maid (12 years old)

From an agency perspective, we believe in encouraging body confidence in a completely different way! We believe that kids should be kids, and our clients emulate that in their advertising. They are not looking for mini-adults, they want real kids. When children are called in for castings the rule of thumb is minimal to no make up with natural but neat hair.  So when a child books a job for the first time, it evokes a sense of joy and pride, knowing that they were chosen purely for just being them, rather than masking themselves behind a face of product. When the child is on set a makeup artist may do some touch ups using a small amount of makeup, but this should only enhance their natural features more. Here at Bettina Management we are firm on the idea that kids should act their age, as they have plenty of time to look like an adult later.

Anastasia Kingsworth

We can understand where the influencing is coming from, with young beauty bloggers popping up left right and center. Popular makeup artists such as Lauren Curtis, Shannon Harris (Shaaanxo), and Chloe Morello can sit pretty with a full-time career as a YouTube star with a combined following of over 10 million subscribers. Popular Youtube beauty guru, Reuben De Maid, has amassed a following of over 95,000 Youtube subscribers and 180,000 Instagram followers at just 12 years old. We also have Anastasia Kingsworth, 17 years old and 458,000 YouTube subscribers, and 10 year old Jack (makeupbyjack) with 467,000 followers on Instagram.

When it comes to letting your children wear makeup on a day to day basis it really does come down to personal preference. There are no studies to show that wearing makeup at a younger age affects your skin anymore than as an adult. So do we look at it as a confidence builder or a youth killer? Do we let our children wear makeup just because they want to or is that encouraging them to hide their insecurities rather than embrace their natural beauty? Regardless of your choice, at one stage or another you will have to accept that the use of beauty products is a sign that your child is growing up, and to not shame other parents for their choices in the process. From an agency point of view, despite the many misconceptions about children in the modeling industry, we do not encourage makeup, but what children do outside of this is not our place to say. It really does not and should not matter, in the wise words of Hollywood actress Tina Fey: “If you retain nothing else, always remember the most important rule of beauty, which is: who cares?”

Bettina Stories; Hanna Adams

Being a model as your first part-time job isn’t a typical pathway, but Hanna makes it work! As one of the few regular models of Cotton On’s teen label, Free by Cotton On, Hanna’s modeling career is taking off in front of our eyes.

Cameron, Hanna’s doting dad, has been on this journey with her every step of the way. We got the chance to speak to Hanna and Cameron about this experience and hear things from their perspective.

 

Age: 14 years old

Signed: 2017

Clients: Cotton On, Holden & Attitude Studios

 

Hanna

How long have you been with Bettina Management for?

I have been with Bettina for around 18 months

What was your first job?

It was a modeling job for Free by Cotton On

What was it like going to your first casting?

My first casting was a bit nerve-racking but it was very exciting and it went pretty quickly actually.

What has been your favourite job so far? Why?

My favourite job so far has been all my shoots for cotton on free, because I have a lot of fun doing them and they have a great crew and the other girls I do it with are amazing and really funny.

What’s the best part of working on set?

The best parts of working on set are that you just have a really good time with the people you’re doing it with and taking the photos reminds you that you’re going to be seen and it makes you really excited.

What did you find difficult on set?

The only things I found difficult were getting nervous that when all these people see your photo you get a thought about what they are going to say and their thoughts on you after they’ve seen them.

How did you feel seeing your photos online for the first time?

I was so excited and my hands were shaking and I was all tingly but I still got a bit shy every time someone wanted to look at it.

What things have you learnt from working in the modelling industry?

I have learnt how to walk properly on a runway and how to just relax when someone was taking a photo of me; I have also learnt how to deal with peoples thoughts on me and take them all positively.

What do your friends say when they see your photos?

They say they look so good and I’m really cute and I’m good at what I do.

What is your dream job?

My dream job is to become a Victoria’s Secret supermodel but still study biology, physiology and zoology on the side.

 

Cameron

Why did you decide to join Hanna up to an agency?

We decided to join Hanna up to an agency mostly to gain guidance and an experienced idea of how to proceed carefully with her career as a model.

What made you choose Bettina Management?

We have a friend of a friend who is a portrait photographer. We asked her who had a good reputation in the industry of child modelling and Bettina was their first choice.

What was it like taking Hanna to her first casting?

Very exciting for both of us. It was a very positive experience, the staff were very positive and enthusiastic.

What is the best part of seeing Hanna work on set?

By far the best part of seeing Hanna work on set is seeing how happy she is to be modelling, she’s smiling for the entire time.

What is it like seeing Hanna in print?

It was a little surreal at first but now it is quite normal. Seeing her in a shop window recently was especially exciting.

What do you find challenging about having Hanna work in the industry?

Probably the late notice of some castings that are held by the clients and also the repetitive paperwork involved.

In what ways has working in the industry impacted Hanna in her life?

Her self-confidence has grown immensely since her first job. I think she doubted her abilities at the start but she just gets in and gets the job done now. She listens much better to direction now than before.

Do you have any tips for new parents entering the industry?

Be patient, it doesn’t always happen overnight. Judging your child’s maturity is also important. It has to be the child that wants to do it.

How do you feel about the use of social media such as Instagram to promote Hanna as a model?

Hanna and Lukas have Instagram accounts for modelling. Neither of them have received work through social media but I think it is important to get their profile out there. I manage and have 100% control over their accounts.

 

Watch their interview here:

 

Instagram #Werk

As agents, we LOVE IT when kids get work, no doubt about it. But we’re also passionate about kids being treated fairly and professionally in the industry. Children earn the right to be paid for their time and use of their likeness in campaigns. Increasingly, we are seeing the rise of small brands and boutique labels scouting for models via Instagram call outs and open casting calls. Again, we love it when kids get work, through whatever avenue it comes from. But as agents and experts in the industry we’re here to inform you as parents on what you need to look out for when applying for these open call outs.

 

Payment

Kids should be paid to work on set. Brands will often try to get around paying talent by offering product or vouchers in lieu. This is fine and perfectly legal, but the truth is, your child is a talent in the industry and is entitled to be paid for their time. We understand that a lot of boutique brands may not have the budget to pay for talent, and we always encourage children to take advantage of all opportunities that come by when they are starting up in the industry, but it’s important to be thoughtful about always agreeing to work for free. Negotiation is key and this is where your agent can help you (if you have one). If you are doing this on your own, setting boundaries about what type of work you will accept and what budget you are willing to work with can give you a framework to work from when liaising with potential clients. For example, you might be totally happy to have your child shoot for a boutique brand for 1-2 hours on an online campaign, but anything beyond that you would need to charge for time on set and usage of your child’s image.

 

Image Usage

Your child should not only be paid for their time on set but also compensated for the usage of their likeness in the images used for advertising. This always depends on the length of time the image is going to be used for, and what medium it is being reproduced in. Often usage for up to 12 months in standard catalogue/online advertising is included in the shoot fee, but anything beyond that should attract an extra fee. The reason talent are paid for usage of their image is to compensate for the possibility that they will not be able to work for a competitive brand for a certain period of time. Agreements on usage terms and fees should always be made in a written agreement signed by both the client and the talent (or the parent/agent of talent), even if there is no fee involved. This is important to protect both parties down the line and ensure that all involved are clear about what they are agreeing to. Usage agreements should be signed by both parties BEFORE any shoot takes place.

 

Child Employment Permits

All shoots involving children must comply with relevant child employment legislation in its respective state. Depending on the state, the client/employer must apply to the relevant organisation for a child employment permit. This must be approved prior to the shoot and relevant information provided to parents. In many cases, there will be forms to sign by the parent prior to employment taking place. It is very important to check what the employers obligations are in your state and ensure that your child only participates in shoots that comply with the regulations. To check up on what is required in your state you can visit the following websites:

VIC – Business Victoria

NSW – Office of the Children’s Guardian

QLD – Business Queensland

 

Other Top Tips

  • Always check that the person contacting you is working for a legitimate company. If they claim to be from a particular company, and you are unsure of their legitimacy it is a good idea to contact the company to verify. Never send photos or videos of your child until you have done a thorough investigation.

 

  • Talk to your agent! If you have one, your agent can assist you with all of the above negotiations, that is what they are there for.

 

  • If the person contacting you asks for payment for anything – RUN! There is absolutely no reason for you to pay someone to give your child work.

 

These opportunities can be a wonderful experience, but being wise and savvy about how you handle them is important to protect your child’s career and wellbeing. Teaming up with an agent that has your child’s best interest at heart will make this process much smoother and provide you with expert support as well.

Families who work together, stay together!

What you may not have noticed in more recent times is that a lot of the TVC’s, advertisements and even TV series you see around are made up of real, genuine families. The request for REAL families or REAL siblings or even the odd cousin or grandparent is rapidly increasing in the entertainment industry. Previously it was much more common to manufacture a family during the casting process, by mix and matching talent to look like a real family. But the problem was, you can’t manufacture a genuine family connection. A real mother and son will always be more believable on camera than two relative strangers, and with acting skills or experience not always necessary for some campaigns, we have seen this trend grow at a rapid pace.

Vivienne & her mum for Hippy Australia

The idea of family advertising has become a prominent symbol in advertising and is used by marketers to increase profits. According to sociology, it is argued that these families influence the way that behaviour and attitude towards society are portrayed. Nonetheless, families are used as a functional advertising tool – increasing profit as well as building a strong reputation with their consumers. Who would have thought your little family would be the reason a business makes a turnover.

Using real families in their campaigns also allows a brand to become more relatable because when you look at these advertisements, your subconscious tells you “hey, these people are just like me!”.

The De Paula siblings for Britax

So with all these benefits to brands, what are the benefits for your family to venture into this world of modelling and advertising? Well, not only do you get to feature in a national campaign (and be paid for it), but you get to spend quality time with your family and have a unique experience that you will all remember for a long time. You also get some gorgeous professional photos to help you remember it all!

In just the past few months, we have been asked by several different types of companies for real siblings to cast in their latest TVC or shoot. Some examples are Arnotts, Myer and Riviera Australia. Families have been requested by realestate.com, P&O Cruises, Allianz, NSW transport, Guardian Funerals and even Tourism of Fiji. Some families have scored all expenses paid for holidays by clients for their work, and on top of it, they get paid for their time as well!

Bettina Management has recently launched their Bettina Families division, available to Bettina talent. If your child is currently represented by Bettina Management and you are interested in joining Bettina Families at no extra cost, please contact families@bettina.com.au

 

 

2017 – The Year That Was

We are so proud of all of our talent for all of the hard work and efforts they have gone to this year! Here are some of our favourite achievements of 2017 and a recap on the crazy year that was. 

Telstra Perth Fashion Fesitval 2017

Runway Ready

In September Bettina Management had the honour of attending the Telstra Perth Fashion Festival, one of Australia’s premier fashion events. Bettina Management hosted a model search competition and in just 2 days received almost 500 entries. From that we narrowed it down to 20 kids for the runway finale and from that we crowned our 2 winners – Josh, 13, and Jamilla, 7.

 

 

The boy who did it all

Mack, at only 1 year old is taking the child modelling industry by storm!  Just this year Mack has booked shoots and TVC’s for Pumpkin Patch, Seed, Bonds, Mitsubishi and Myer.

 

 

 

International Jetsetters

Some of our Talent has been lucky enough to shoot overseas this year. Phoebe was flown to Bali for a Fila Kids shoot, and Brodie went to Malaysia for a Vicks shoot. These kids along with a parent had all flights and accommodation paid for, spending money for food while they were there and they were paid for the work they did whilst they were there too!

 

Lead Role Scorer

One of Bettina Management’s very own, Celine, landed a lead role on a new TV Series on ABC Me, Mustangs. Mustangs was a comedy-drama about girls abandoning the sidelines and starting their very own all female team, their local club’s first. The girls juggle their new soccer commitments with the rollercoaster that is teenage life. The whole series is now available online to watch on ABC’s iview.

 

 

 

Bettina Families Division

This year there has been a serious increase in demand for families, siblings, cousins and even grandparents. So we have decided to open up a whole new families division, currently complimentary to all families who already have a child on books. Recently we have had real families booked for several of our clients including Cengage Learning, Hippy Australia, Britax, Elevit, Bank of Melbourne, Johnson & Johnson, Target Australia and more.

 

Global News Sensation 

Shilah is one of only about a hundred people in the world known to have Uncombable Hair Syndrome (UHS). This is an extremely rare genetic disease, characterised by straw, white or silver blonde frizzy hair that cannot be combed flat. Over the past few months Shilah has become the latest global news sensation, with articles in the Daily Mail, Mirror, Pop Sugar, Global News and made one of the cover stories for That’s Life Magazine. To top it off Shilah and her Mum were on Plus 7’s The Morning Show! Shilah has completely embraced her unique look and enjoys being an inspiration to others to be proud of who they are.

25 years of Bettina Management

Bettina Management celebrated their 25th birthday this year! To celebrate being a quarter of a century old, we visited our clients in all states and brought along cupcakes and goodies with us. We received lots of thank you notes from our clients who thought it was a lovely gesture. We also held a competition for all new applicants of our birth month that gave them the chance to win a $250 Target Voucher. A little celebration at the Bettina Management HQ was held as well, with some cupcakes of our own and party poppers!

This year has been one full of excitement and chaos! We can’t wait to do it all again next year.

Working Holidays – Kid Models go International

It is no secret that there are some pretty serious perks of working in the entertainment industry. One of the biggest perks of this industry being able to work internationally. This may be all flowers and rainbows for an adult; to be classed as a jet setter, bragging on Snapchat and Instagram about the cool place you get to go next or what you’re up to today. For a kid model, however, there are other factors to consider. There is the obvious, will the parents be available to take them, if they work can they get the time off, etc. However, there are several factors that need also to be considered.

You’re going on a holiday!

There are some major benefits of working overseas. The most obvious reason being that your child, will get to experience what can feel like a whole new world. Soak up the culture, try new foods, buy eccentric things, and experience a completely different climate. Generally speaking, the client will pay for the child plus one parent’s flights and accommodation. They usually also receive a daily amount of money each day to spend on food and other incidentals, or food will be provided for them. Keeping in mind each client is different!

Maya working in Thailand for Mattel

You’re gaining even more experience!

  • Getting cast for something is great for so many reasons:
  • Your child gets to make some pocket money or start an early savings account
  • They are doing what they love
  • They get to meet new kids in the industry who could potentially end up being life-long friends
  • They have an opportunity to get some insight into the industry and gain real-life experience on set.
  • Most importantly, they get to have fun!

All these things all still happen when you work overseas, but it adds some even cooler perks:

  • Pen pals! If there are other kids on set, they may not have come from the same place you did. With the way social media and the internet has taken over, there are ample ways for the kids to keep in touch and stay updated on each other’s lives.
  • Even more experience, not many kids can say that they were flown to another country for a photo shoot. This not only builds their professionalism on set, but it also allows them to understand diversity and learn how to adapt to different situations.
  • Exposure is a massive perk of international work. If your image or TVC is going to be aired overseas, it widens your child’s demographic in the industry, while also increasing their reach in future potential work.

It’s not all shopping and sunshine.

At the end of the day, you are not in a different country purely for a holiday. Whilst you may have scored some time off work to get there, you are still required to be present the whole time your child is on set. Technically, you could almost think of it as a business trip for you and your child. Depending on what the job is will depict the length of stay at the chosen location. For example, one of our talent, Brodie, filmed a TVC in Malaysia, where he stayed for 5 days. On the contrary, another child of Bettina Management, Phoebe, went to Bali and only stayed 2 days for her shoot.

But what an experience!

While you should treat these opportunities as a working holiday, they will provide amazing memories for your family and is an incredible experience for your child. We have had lots of children travel overseas to work for amazing brands and the feedback is always glowing! So make sure you are prepared but most of all, enjoy the experience.

“We received a text message to alert us that an urgent email was sent on the 28th april. Not thinking anything of it I checked and found out that Phoebe was shortlisted for an international photo shoot in Bali for FILA Kids Korea. The smile on her little face was priceless and she was super excited. She loved the experience and is now in love with Bali” – Phoebe’s mum (Bettina Mgmt)

 

 

Talent Images – What To Do and What Not To Do

We are all guilty of having countless happy snaps of our little ones on our phones. When it comes to creating and maintaining your child’s talent profile, it can be difficult to choose only a handful of images that highlight your child’s unique look and personality. Your child’s talent profile is not just seen by our Castings Department. Our clients also regularly view your child’s profile to consider them for upcoming campaigns. We’re here to make sure that you’re keeping your child’s profile up to date while still keeping it appropriate for the industry. We had a chat with our National Casting Manager, Bianca Birnbaum, to give you an insight into how you should be running your child’s talent profile, and how you can benefit from putting these tips into practice.

A professional head shot suitable for your child’s talent profile

From a casting perspective, there are many ways to make your child stand out from the rest when being considered for a job. In Bianca’s opinion, a professional headshot is the best image to use as your child’s default image on their talent profile. “It is a quick and easy way for our clients to see exactly what your child looks like. “Once a client enters search criteria for their project a list of suitable profiles appears with smaller images.  If your child’s primary photo is too dark, too far away or difficult to see clients may skip past them”

“Clients want to see your child in their most natural form,” said Bianca, “They want to see how they can style your child to fit the requirements of their shoot.  Filters and black and white images are not necessary on your child’s profile.” These edited photos can hide your child’s physical characteristics including hair, eye and skin colour. The same goes for your child wearing sunglasses, hats or other items that hide your child’s features.

Clear, well-lit, recent images are always useful for your child’s profile

Instead of having extremely edited photos of your child as their default picture, consider how that can look from a client’s perspective. If they are wearing make-up and their skin has been airbrushed in every photo on their profile, according to Bianca, “you are not giving our clients a true representation of what your child looks like and you might actually be pushing them out of the running for a particular job.  Clients come to children’s agencies looking for talent who appear true to their age.  They want a 10-year-old that looks 10, for example, not 13.” These types of photos are great to have on their profile, just not as the first one the client sees. “Using the professional headshot as the default image shows the client your child’s natural look, as most shoots don’t require the kids to wear make-up anyway.” If your child initially appears to have the look required for a client’s project, they can click to open all images and see your child’s personality and versatility. 

When sending a pitch of talent to a client; clear, professional headshots are ideal

In Bianca’s experience as our National Casting Manager, if you don’t have natural photos readily available for clients to view on your child’s talent profile, “the clients will sometimes ask for more natural pictures and/or selfies of your child.” Clients may ask for these kinds of photographs, however not all bother to do so, so it doesn’t mean you can disregard the advice our experts say. It can waste a lot of time going back and forth between you as the parent, the casting department and the client that is hiring to obtain these more natural photos of your child before they are even booked for anything.

We understand that you want to use a photograph of your child that you have stored on your phone as it has cool lighting or amazing scenery, “they might be good for Facebook, but it doesn’t mean that it works for your child’s talent profile.” 

Our photographers work hard to capture the essence of your child’s charisma and produce an industry standard photo for you to use on their talent profile. These “plain” looking images may seem like your child won’t stand out but they serve to show our clients what they want to see, in a format that they prefer. We encourage you to use these professional headshots for your child’s page as it is a clean and good quality image taken with the correct lighting and equipment to highlight your child’s best features.

 

The Safety of Social Media Stars

It’s no secret that social media has taken over the world, and has increasingly become involved in the lives of our children. At Bettina Management, we provide full support and representation to our talent to increase their exposure. Although, there is nothing stopping you, as their parent, from taking control of a part of that exposure by running a social media page for them.

Platforms like Instagram, Facebook and YouTube can help young talent connect and engage with the industry. These spaces allow you to share extra content for peers and clients to view and possibly consider your child for potential jobs. We encourage parents to take a step into the digital world as it is a brand new way of ‘mingling’, in a way you might at an industry function or event.

Managing your child’s exposure is a great way to get started in the industry. But how do we manage this exposure and monitor what is appropriate and what is not when it comes to our children’s interactions on social media?

Jayla & Levi Li On Wing

Keep it age appropriate

Let kids be kids! Overly styled images with a lot of make-up and mature posing are not what clients want to see. Clients are looking for kids who look like kids, so images of children playing, creating and having fun are what you want to showcase.

Heather Li On Wing is the mum of two beautiful young stars, Jayla and Levi, who have worked for on numerous commercial campaigns for big brands. She runs and manages an Instagram page for the siblings and says “ I cannot stress enough to treat their page as a business page, do not let the children run their own page.”

It is important to remember that while you as an adult understand what is appropriate and the potential repercussions of what you post online, children may not have an understanding of this yet. So it is important to take control of the content posted.

 

Managing a Crisis

As with any public online profile, things can wrong. If you find your child’s page the subject of inappropriate comments, it is important to remove the person and the comments from your child’s page, delete, block, ban and make sure they never return! You do have the luxury to control your audience, so make sure you exercise that block button.

“These pages are public and there are occasionally some indecent comments. Immediately delete any inappropriate comment and block and report the user right away. My daughter has her own private Instagram account which I check every day. She uses it to send messages to her school friends and only has family and actual friends, either way, you MUST still check their posts, comments and private messages to ensure they are using social media safely. Everyone has heard the horror stories of things that can go wrong. You HAVE to teach them and watch them at all times.” Heather tells us.

 

Educate your kids

IG @jayla_and_levi

As much as taking control and constant monitoring will keep your children safe online, it is also important to teach them about online safety and appropriate behaviour. So when an issue comes up, talk them through what the best response will be and demonstrate to them how you, as an adult, will deal with the situation. This way they will have all the tools they need for when they are a bit older and can manage their own accounts.

Ultimately, social media can be a great tool to use if your child is keen to be successful in the industry. Heather has used social media throughout her children’s careers and found it to be a great way to boost their profiles.

“We use social media to try to enhance Jayla and Levi’s profile by promoting their castings, jobs and various looks on Instagram, in hopes that this will encourage big and small brands, magazines, photographers and clothing lines to work with our children. We have been given good advice in terms of exposure; basically if there is a child that goes to a casting that does not have social media versus a child that has 1000’s of followers, chances are that the child with a large following has a better chance of securing that job because that child can promote that product, photographer, clothing line or magazine to their fan base.”

As much as it’s important to be safe, make sure you have fun with your content to get the most out of your experience! Social media is an ingrained part of the entertainment industry and beyond, so it is something that ultimately can’t be avoided.