MEDIA RELEASE: Bettina Management Model Search at Telstra Perth Fashion Festival

Over the weekend of September 8th – 10th 2017 Bettina Management had the privilege of attending the Telstra Perth Fashion Festival. Being one of Australia’s premier fashion events, the festival included several different community, industry, and runway events for people of varying ages and styles. It is a great opportunity for Western Australia to showcase some of its most creative talent and designers on a global stage.

Photo by Stefan Gosatti

Throughout the festival weekend, Bettina Management were lucky enough to be invited to host a model search competition in hope of finding two new junior stars that had that ‘something special’.

Bettina Management recently celebrated 25 years in the industry, and can proudly say that they are Australia’s industry leaders in the placement of talent in TV commercials and series, film and photographic work. 25 years in the industry has earned Bettina Management access to platforms and contacts that give their talent the best exposure to the industry’s clients. The lucky winners would be exposed to a vast array of Australia’s biggest brands such as Target, Myer, Kmart and many more. On top of this talent represented by Bettina management are also afforded opportunities to audition for major TV series, feature films, live production and more. The winners will receive 12 months representation with Bettina Management, photographic studio sessions, talent development workshops and more.

In just two days Bettina Management received almost 500 entries, with many travelling to the festival just to sign up for the Model Search. From this Bettina Management were then given the hard task of selecting just 20 finalists to walk in the Finalist Runway Show on Sunday afternoon.

L-R: Jamila, Josh & Breanne

At the conclusion of the show, 7-year-old Jamilla Whitcombe and 13-year-old Josh Scott were crowned the winners of the Model Search. These two bright stars will now begin their journey with Bettina starting with their first photo shoot to make their profiles. Bettina Management also awarded a Development Prize to Breanne Alone (8 years), who they felt possessed a fantastic enthusiasm for the industry and have offered to support her in developing her career.

We wish both Josh and Jamilla the best of luck with their future submissions and castings here at Bettina Management and hope to recognise them somewhere soon! It was a pleasure to be a part of the Telstra Perth Fashion Festival and hope to again in the years to come.

 

Download our Press Release here:

Bettina_TPFF17PressRelease

Talent Images – What To Do and What Not To Do

We are all guilty of having countless happy snaps of our little ones on our phones. When it comes to creating and maintaining your child’s talent profile, it can be difficult to choose only a handful of images that highlight your child’s unique look and personality. Your child’s talent profile is not just seen by our Castings Department. Our clients also regularly view your child’s profile to consider them for upcoming campaigns. We’re here to make sure that you’re keeping your child’s profile up to date while still keeping it appropriate for the industry. We had a chat with our National Casting Manager, Bianca Birnbaum, to give you an insight into how you should be running your child’s talent profile, and how you can benefit from putting these tips into practice.

A professional head shot suitable for your child’s talent profile

From a casting perspective, there are many ways to make your child stand out from the rest when being considered for a job. In Bianca’s opinion, a professional headshot is the best image to use as your child’s default image on their talent profile. “It is a quick and easy way for our clients to see exactly what your child looks like. “Once a client enters search criteria for their project a list of suitable profiles appears with smaller images.  If your child’s primary photo is too dark, too far away or difficult to see clients may skip past them”

“Clients want to see your child in their most natural form,” said Bianca, “They want to see how they can style your child to fit the requirements of their shoot.  Filters and black and white images are not necessary on your child’s profile.” These edited photos can hide your child’s physical characteristics including hair, eye and skin colour. The same goes for your child wearing sunglasses, hats or other items that hide your child’s features.

Clear, well-lit, recent images are always useful for your child’s profile

Instead of having extremely edited photos of your child as their default picture, consider how that can look from a client’s perspective. If they are wearing make-up and their skin has been airbrushed in every photo on their profile, according to Bianca, “you are not giving our clients a true representation of what your child looks like and you might actually be pushing them out of the running for a particular job.  Clients come to children’s agencies looking for talent who appear true to their age.  They want a 10-year-old that looks 10, for example, not 13.” These types of photos are great to have on their profile, just not as the first one the client sees. “Using the professional headshot as the default image shows the client your child’s natural look, as most shoots don’t require the kids to wear make-up anyway.” If your child initially appears to have the look required for a client’s project, they can click to open all images and see your child’s personality and versatility. 

When sending a pitch of talent to a client; clear, professional headshots are ideal

In Bianca’s experience as our National Casting Manager, if you don’t have natural photos readily available for clients to view on your child’s talent profile, “the clients will sometimes ask for more natural pictures and/or selfies of your child.” Clients may ask for these kinds of photographs, however not all bother to do so, so it doesn’t mean you can disregard the advice our experts say. It can waste a lot of time going back and forth between you as the parent, the casting department and the client that is hiring to obtain these more natural photos of your child before they are even booked for anything.

We understand that you want to use a photograph of your child that you have stored on your phone as it has cool lighting or amazing scenery, “they might be good for Facebook, but it doesn’t mean that it works for your child’s talent profile.” 

Our photographers work hard to capture the essence of your child’s charisma and produce an industry standard photo for you to use on their talent profile. These “plain” looking images may seem like your child won’t stand out but they serve to show our clients what they want to see, in a format that they prefer. We encourage you to use these professional headshots for your child’s page as it is a clean and good quality image taken with the correct lighting and equipment to highlight your child’s best features.